Solidify Your Employment Brand On The Internet
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Transcript of Solidify Your Employment Brand On The Internet
Solidify Your Employment Brand On The Internet
How does it Work?
Why The Search Engines Matter
Source: comScore Core Search Report – June 2009 (US)
14,060,000,000 Search Engine Queries
65.0% 19.6% 8.4%
Google Job Search Statistics
Jobs 226,000,000
Employment 68,000,000
Job 30,400,000
Careers 24,900,000
Source: Google Keyword Tool – June 2009 (US)
Typical Search Engine Scenario
Typical Search Engine Scenario
25% Google users click the PAID LISTING
75% Google users click on the ORGANIC OR NATURAL LISTING
Typical Search Engine Scenario
Optimized Search Engine Scenario
Optimized Search Engine Scenario
Optimized Search Engine Scenario
Apply Process Stays The Same!
What Search Engines Want
The Most Important Goal For A Search Engine Is…
Relevancy
Relevancy is a search engine’s measure of how well a particular website or web page accurately matches a searching question.
(Google itself takes into account about 128 different factors when measuring relevancy)
Job Title and Location
Business Intelligence Analyst
Current URL (What The Search Engines See):
https://progressivece7.recruitmax.com/MAIN/careerportal/Job_Profile.cfm?
szOrderID=28608&szReturnToSearch=1&szWordsToHighlight=
URL With A High Level Of Relevancy Looks Like This:http://jobs.progressive.com/jobs/jobID/business-intelligence-
analyst-job.aspx
Which URL is More Relevant?
Apply and Job View Tracking
Analytics can create custom goals to show all your ROI on one screen
Visitor Map Overlay
State Locations – Excel Download
Integration with other job boards
Custom Job Feeds to job boards and aggregators
Analytics records each visitor from each resource
Track ROI like never before
Integration with Social Networks
Custom Job Feeds to Facebook pages
Tweet jobs and job information all day to your followers on Twitter
Analytics tracks visitors from every network
Client Results
Client June July August
Client A – 1097 Jobs 669 2733 9409
Client B – 627 Jobs 53 1731 6868
Client C – 45 Jobs 21 616 1473
Unique Visitors
Monthly Pricing
Average Monthly Job Count 1 To 250 = $995
Average Monthly Job Count 251 To 500 = $1195
Average Monthly Job Count 501 To 1000 = $1395
Average Monthly Job Count 1001 To 2500 = $1595
Average Monthly Job Count 2500+ = $1795
No Set-Up Fee / No Annual Contract Required / 15% Discount For Lump Sum Payment