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#socialtalk Social Selling University and InsideView
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Transcript of #socialtalk Social Selling University and InsideView
Social TalkSelling to People, Not Contacts
Koka Sexton – Dir. Social Media Strategy
@kokasexton - Twitter #socialtalk
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You are not your business card!
Social media puts a stake in the ground for your personal brand.
What is your personal brand?
Personal branding successYour self-impression = How people perceive you
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You have social media profiles, now what??#socialtalk
40% of companies do not have the ability to identify the most likely buyers of their product
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Over 7,500 searches on Linkedin every minute
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What groups do you find most useful?
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42% of businesses have insufficient knowledge of the business needs of their prospects
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Groups are good for networking
The key is getting to know everything you can about your prospects
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65% of a sales persons time is spent researching and not selling
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Build Lists in Twitter!
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Over 8 Million trigger events delivered in 2011 - InsideView
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Thank You
“Sales intelligence is the combination of not only business data, but social context, how you’re connected to a lead or prospect, valuable news insight, and real-time triggers that inform you when to take action. In fact, we’re delivering 35 million unique news trigger events to our users a year to help them sell better and generate more revenue.”