Fact Sheet - April 2012

1 2012 NFL Draft: First Round (ESPN) 1,917,6402 NCAA Basketball: Kansas vs. Kentucky (CBS) 1,452,9703 NBA: Thunder vs. Lakers (ABC) 1,287,4004 NBA: Knicks vs. Heat (ABC) 1,196,2205 2012 Masters Tournament: Final Round (CBS) 875,6066 NBA: Heat vs. Bulls (TNT) 780,3917 NBA: Knicks vs. Heat (TNT) 677,7148 47th Annual ACM Awards (CBS) 676,4419 The Bad Girls Club (Oxygen) 670,94810 NBA: Clippers vs. Grizzlies (TNT) 579,131

TOP 10 TELECASTS

1 ESPN 7,439,3822 ABC 5,917,4963 TNT 4,937,1484 CBS 3,635,8895 NBC 2,778,6506 FOX 2,560,0197 NBC Sports Network 2,502,2568 OXYGEN 2,255,3989 ESPN2 1,884,64910 MTV 1,462,001

TOP 10 NETWORKS

116Networks

8,048Shows

86,889Telecasts

4.62B Public Tweets(173% YOY)

72M Public Comments(N/A)

7.3M Uniques

48% (M) 52% (F)

Social TV

68.9M Tweets

# Comments# Comments

(924% YOY)

(221% YOY) 581K Uniques

74% (M) 26% (F)

Social TV

1.00M Comments (120% YOY)

(86% YOY)

Monthly Social TV Comments (M)

2012

Daily Social TV Comments (M)

Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr

924% YOY

10

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69.9M Comments

53% Primetime

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