bon chic bon genre

Fact Sheet

BCBGMAXAZRIA GROUP is taking the world by storm. With critically acclaimed collections, a loyal following of Hollywood’s top celebrities and a strong

worldwide presence, this fashion powerhouse has evolved into one of the hottest names in the fashion industry today.

Our Mission BCBGMAXAZRIA is a vision of global style and attitude. We are a company, an aesthetic and the realization of a dream. We know that the one thing that makes a woman look and feel her best is confidence. In our clothes, every woman feels like she can conquer the world—in style.

Our Vision BCBGMAXAZRIA GROUP designs clothes to help today’s woman dress for the life she’s always imagined.

Distinctive Culture The company is a dynamic community of inspired individuals who love luxury, live for good taste and approach everything with a sense of humor.

Product Focus BCBGMAXAZRIA GROUP focuses on the fit, construction and fabrication of everything that is made, ensuring that each piece represents the luxury, vision and design integrity that is brought to every garment.

EXTENSIVE COMPANY WE KEEP BCBGMAXAZRIA is the premiere lifestyle collection for the modern woman. Reconciling creativity with accessibility and desirability with wearability, BCBGMAXAZRIA occupies a unique position in American fashion, offering sophisticated, confident designs that take consumers from work to weekend in style. Hervé Léger has been synonymous with glamour and sensuality since its inception in 1985. Reinvented by Max and Lubov Azria and launched in 2007, Hervé Léger by Max Azria maintains the couturier’s heritage while evolving through the Azrias’ distinctive spirit. The signature bandage dress sculpts the body into a perfectly sensuous form that has been embraced by style-setters worldwide. Hervé Léger pays tribute to a modern femininity. BCBGeneration is an innovative lifestyle brand inspired by the youthful spirit and creative sensibility of today’s woman. Affordable and accessible to younger consumers, the brand appeals to luxury, vintage, contemporary and urban shoppers alike. manoukian is a modern, wearable collection for the lifestyle of the sophisticated international woman. Manoukian pays homage to the timeless appeal of classic style with its traditional palette and refined fit, while infusing a playful personality all its own. Sleek and effortless, Manoukian is a practical and tastefully chic solution for the bustling lifestyle of today’s woman. maxandcleo is a refined, versatile collection for the modern, sophisticated woman. Maintaining a distinctly feminine aesthetic while emphasizing taste, practicality and comfort, the collection allows women to embrace the moment and drift gracefully from day to evening, work to weekend. lola is a lifestyle collection of Runway trends edited to a specific taste for girls who live on a budget, yet want a boutique shopping experience with personalized service.

Family Business BCBGMAXAZRIA GROUP is spearheaded by the Azria family with Max Azria as founder, CEO, chairman and head designer, his wife Lubov Azria as Chief Creative Officer, and his daughter Joyce Azria as Creative Director for BCBGeneration.

Worldwide Presence of BCBGMAXAZRIA GROUP 42 Countries, 5 Continents, 15,000 Employees Worldwide, Over 13,500 Points of Sale, Over 1,085 Stores Worldwide, Portfolio of 9 Brands, 500+ Advertising Pages, Over $100 Million in Editorial Credits, 7 Million Annual Website Visits, 19.8 Million Mass Emails, 53 Million Direct Mail Pieces

Strategic Placements BCBGMAXAZRIA GROUP works with stylists, studios and partners with other companies to place merchandise throughout different channels (Television, Movies, Hotel Windows, Festivals, Gift Bags).

Premiere Relations BCBGMAXAZRIA GROUP works with celebrity stylists and representatives to wear products. The brand’s dedicated A-list following contributes a substantial amount of publicity to BCBGMAXAZRIA, with stars like Alicia Keys, Halle Berry, Fergie, Carrie Underwood, Rachel Bilson and more regularly wearing the brand to events as well as in everyday life—precisely as the collection is designed.

Stylized Features BCBGMAXAZRIA GROUP works with writers and editors to write about the brand and product. The brand frequently appears in magazines such as Vogue, BAZAAR, Lucky, Flare, Interview, W, Cosmopolitan, InStyle, Women’s Health, Marie Claire and Allure.