Social strategy
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Transcript of Social strategy
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Social Strategy
A Little Conversation
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Hi! I’m Chris
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I help companies with social media
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EngagementRelationshipsEmotionConversationLikesFollowersHashtagsBroadcasting...
Is Social Media all about...
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NO!
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Social Media for business is
all about ROI.
It should help you become
more successful in your existing business
objectives
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Business Objectives
Reputation management
Customer service
Brand equity
Sales
Marketing
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Social Strategy: plan of action
to achieve particular goal or objective.Example
Use social media to attract new members to MyMicroInvest community by spreading
awareness about the platform, the companies and the results.
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Social Tactics
Conversation management on Twitter,Facebook, LinkedIn and fora.
Rapid response through monitoring.
Content Strategy and Calendar.
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Where are we now?
Are people talking about us?
Who is the audience?What do they say?On what platform?
What content works?What about our
competition?
Step I: Measure
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Step 2: Goals, Objectives, KPI
SpecificMeasurableAttainableRelevantTime-bound
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What do we want to do?
We want to reach a goal by using a tool
to achieve targets.
Step 3: Determine a strategy
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What specific things will we do to reach
our targets and the goal?
- content strategy- conversation management- social media marketing
Step 4: determine your tactics
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Unleash the social media manager.
Step 5: start the project!
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I can help.
@chrisdemeyere
+32 486 59 00 70