Social Recruiting Strategy Integration | Webinar
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Transcript of Social Recruiting Strategy Integration | Webinar
Social IntegrationJenny DeVaughn
Director, Social StrategyBernard HODES Group
[email protected]: @JennyDeVaughn #HODES
Shannon Seery GudeVP, Digital & Social Strategy
@seerysm
Intros
Jenny DeVaughnDirector, Social Strategy
@JennyDeVaughn
• Impact of Social Media• Social Recruiting Strategies• Employer Branding Tools• Social Integration ROI• Case Study and Metrics – UnitedHealth Group
Agenda
5,741population in my hometown
20,2301st Level Connections on LinkedIn
Relationship Currency
Global Fortune 100
More people have a mobile phone than an internet- connected computer
300K+ new users daily
70 million+~50% outside U.S.
50% of active users log on daily
for 55 minutes
113+ million users worldwide
24 hours of video uploaded each
minute
500K+ users with15.5+ million
checkins
80% of internet sessions start
at search - ‘Buying’ decisions made through
online research: read reviews, get opinions.
120 mil
Job-related Google searches/mo
Content posted on social media is indexed and
discoverable by candidates highly influential
Centralized RecruitingSocial recruiting strategy completely managed by recruitersNot scalable
Employee-CentricFull-spectrum approachExponentially increases organization’s visibilityEmployees as the agents under the direction/influence of HR/recruiting
Talent CommunityVariation of #2 with a longer-term focusBuild connections and relationships based on professional learning/developmentAll constituents participate, share and add value
Strategy
Less is more when more is no good.
- Frank Lloyd Wright
Linkedin Careers Tab
& Groups Facebook Page
& Apps
Review Sites
& Forums Strategy
Twitter Careers Profile
YouTube & Flickr ChannelCareers
Blog
MobileStrategy
SEO/SMO Strategy
Admin/ Sourcing Training
Sharing /RSS Feeds
Careers Site Social Integration
Content Strategy
Social Career Website
Portable Networks
One-on-One Conversation
Location, location, location
In Case of an Emergency
SEO Influence
Listening &
Assessment
Strategy: Elements,
Ambassadors, Content & Assets
Goals &
ROI
Participation & Integration
Monitoring &
Optimization
Guidelines & Training
Awareness
Attention: # of fans, followers, readers, visitors, viewers, members, installsEngagement
Action: # of “likes”, comments, posts, discussion threads, re-tweets, @replies, searches, app usage, social connect
Conversions
Return: # of “apply attempts”, newsletter sign-ups, job alerts, event RSVPs, hires, RSS subscriptions, referrals
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
Measure Results
Social Media Referrals to the Career Website increased by 910% in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33% to 25%
Effects on Employer Brand
Social platform participation has dramatically increased
total positive sentiment Initially measured in Online Reputation Audit
Referenceshttp://www.flickr.com/photos/don3rdse/3669346035/sizes/o/http://www.city-data.com/city/Algona-Iowa.html http://www.relationshipeconomics.net/ http://www.linkedin.com/in/jennydevaughn http://www.seastorm.org/monstersea/wp-content/uploads/2008/11/motivatorcube1.jpg http://www.flickr.com/photos/barca-q8/2645709016/http://www.myspace.com/pressroom?url=/fact+sheet/ http://mashable.com/2010/03/12/foursquare-stats/ http://thesugarclouds.com/_borders/myspace_button.jpg http://stc-cs.org/wp-content/uploads/2009/09/magpoetry.jpghttp://www.facebook.com/uhgcareers http://lce-safetyengineering.com/j0400391%5B1%5D.jpg http://akyedeart.com/yahoo_site_admin/assets/images/game_plan_2.5851117.jpghttp://media.photobucket.com/image/obstacles/karenswim/boulder_in_road_pic.jpghttp://www.hodes.com
Thank You!Comments or Questions:
Jenny DeVaughnTwitter: @JennyDeVaughn #HODES
[email protected] [email protected]
Mark Your Calendars - Next Webinar:1pm EST/10am PST - July 28th
Mobile Talent Solutions