Georgetown University and St Norbert College: Improving Recruiting Efficiency webinar

Marc Benioff Chairman & CEO

/Salesforce.comFoundation

@SFDCFoundation

Corporate Pres – PowerPoint Template – 16x9 FY14.pptx

Georgetown University and St. Norbert College: Improving Recruiting Ef!ciency

May 20, 2014

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620,000+ Hours Service

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22,000+ Higher Education

+ Nonpro!t Organizations

1:1:1 Model Adopted by

Become a Connected Campus: Put Your Students at the Center

Real-Time Data

Mobile Social

360° student view

Communicate more effectively

Recruit the right students

Ensure student success

Raise more funds

Featured Presenters

Dr. Ravi Agarwal Director, Enterprise Applications

St. Norbert College

Kirsten Sands Director, Admissions & Recruitment

Georgetown University

Sandra Sanvido Sr. Director, HE Marketing

Salesforce.com Foundation

Information Technology Services

From 3 Weeks to 3 Days: The St. Norbert Story

Ravi Agarwal, Director of Enterprise Applica<ons

May 20, 2014

About SNC »  The only Norber<ne college in the world, St. Norbert is a four-‐year, Catholic liberal arts

college, devoted to the Norber<ne tradi<ons of community, prayer and service to others.

»  Founded in 1898 by Abbot Bernard Pennings as a school to prepare men for the priesthood, St. Norbert College became coeduca<onal in 1952.

»  Today the residen<al campus serves approximately 2,200 undergraduate and graduate students hailing from throughout the United States and more than 30 countries, and offers study-‐abroad opportuni<es in 29 countries.

»  St. Norbert College is located on the banks of the Fox River in the residen<al community of De Pere, WI.

»  “The Best in the Midwest” by the Princeton Review for 2014 »  “America's Best Colleges” since 1991 by U.S. News & World Report »  Included among the top ten Catholic liberal arts colleges in the na<on

St. Norbert College | Information Technology Services May 20, 2014

The Past – Application Review


The Past-‐ Entering Decisions


The Present-‐ Application Review/Decision Entry


Comparison


Design: Salesforce ERD


Banner-‐Salesforce Integration


BeneMits The system has been live for eight months and the college is already realizing the benefits: •  Using Salesforce marketplace add-‐ons, and a bi-‐direc<onal integra<on with Banner, the college

is now able to develop a unified 360-‐degree, “cradle-‐to-‐grave” view of its cons<tuents. •  Completely transformed college admissions, moving it from a manual, paper-‐based process to a

fully automated and data-‐rich system. •  Improved the opera5onal effec5veness for Admissions, Athle<cs, and Advancements offices. •  Enhanced efficiency by replacing manual processes with automated workflows and triggers. •  Increased mobility, produc5vity, and efficiency for both the end users of the system, as well as

for IT. •  Created more crossover with other business offices.


Savings


The Georgetown Story

Georgetown’s McDonough School of Business Executive Education

Kirsten Sands Director, Admissions & Recruitment

Introduction

18 Georgetown University’s McDonough School of Business

Salesforce as an MSB-Wide Solution

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Salesforce Platform

Mass Email CRM

Exec. Ed Open Enrollment

Event Management

Alumni Portals

Corp. Relations

Alumni Directory

Intranet MBA Admissions

Calendar

Faculty Portal

Career Management

Case Study: Executive Education

Challenge 1: Prospecting Who is applying? How is the cohort shaping up? Am I meeting my targets? Who am I cultivating? Will they apply? Are they competitive? What was the last conversation we had? Did they attend any events?

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Solution: Customize Contact Record

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Solution: Customize Contact Record

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Challenge #2: I’m stuck with legacy systems I can’t avoid..

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Solution: Don’t replace them.. Integrate them

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Challenge #3: I don’t have data

•  Where are people coming from? •  What marketing campaigns are working/not working? •  Am I hosting enough information sessions? •  What are my conversion rates? •  What events produce the most yields? •  Which students/alumni contribute to our referral program? •  Should I block out an hour of my time every morning to provide AdCom

updated data/rosters? •  How much scholarship money is left? •  Do I have enough women? •  Is there enough diversity in the cohort? •  Is my cohort turning out to be too young?

All of these questions impact the budget and rankings.

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Solution: Dashboards, at work and on the go

Challenge #4: Marketing

With so many web advertisements, how do I know where people are coming from, which publications are most profitable?

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Solution: Inquiry Forms via Salesforce

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Challenge #5: Transparency (and too many emails)

App Example: Cultivating Contacts

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App Example: GeoPoint

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All EMBA Alumni Around the World

Two Upcoming Webinars

• May 27 – “How to Use Social for Recruitment” –  Featuring Jennifer Philips, Salesforce.com Foundation

• June 17 – “Mobilizing Recruitment & Admissions” –  Featuring Jonathan Lehrich, MIT Sloan School of Management and Angel Navedo, TargetX

Join Us at the Higher Education Summit

• 23 higher education sessions • 45+ speakers • Dr Mark Milliron and Eric Stoller as keynotes • Loads of networking opportunities

http://www.salesforcefoundation.org/events/higher-education-summit-2014/

June 5-6, 2014 in Tempe, AZ

Georgetown University and St Norbert College: Improving Recruiting Efficiency webinar

Education

Transcript of Georgetown University and St Norbert College: Improving Recruiting Efficiency webinar