Social networks and talent aq

Social Media and Talent Acquisition

Mumbai | January 2011

An ABC Consultants Initiative

www.headhonchos.com

2 2010 HeadHonchos, All rights reserved. www.headhonchos.com

Global recruitment trends


Social Media @ Talent Acquisition - The New Buzzword

“Success in social networking is the defining element of the best-practice recruitment marketing portfolio.”


HR = The New Marketers

“…brand management isn't about what you say you are, it's about who you are, and this is what makes HR the new Marketing.”

Old

New


Employees = Brand Ambassadors


Is HR ready to embrace technology?

The Unknown – lets see

Time consuming – why do it

Security risks – why do it

Can’t control the message – ouch

But Candidates Expect Interaction

And expects Information

And Answers to “my” question


Equip Yourself to use Technology for Talent Acquisition

3 Simple steps:

- Decide a clear cut strategy to use Technology

- Create processes and guidelines to implement strategy

- Identify team and provide training and budgets

1st Target - Identify & Encourage Early Adopters to come get on board


Technology / Social Media Tools


LinkedIn

66 million+ users worldwide (5 million from India)


LinkedIn: Some ways of maximising value

Use Linkedin Applications for branding & sharing Company Pages Slideshare Presentations Wordpress or Typepad Blog Applications Answers Polls Events

Links back to your Corporate Website/Careers Page

Groups – recruiting benefits, engagement, community

Ensure your Company Profile is compelling & complete

Build a community of talent


Facebook: Connect a younger user

500 million+ users (~14 million India)


Facebook: Build Company Fan Pages

Engage with Fans, create Community

Send “updates” to Fans - database of interested users

Link back to your Corporate Website/Careers Page

Fan Pages index well in search engines

Fan interaction is shared in their News Feed

Promote Events


Twitter


Twitter: Get real on twitter

Balance promotional, personal and conversational tweets

Be a “real person” reflecting a real voice and authenticity

Be interesting, informative and entertaining

Regularly promote/highlight others (they’ll likely reciprocate)

Share links of interest to candidates & potential candidates

Link to videos & photos on Career Website or Facebook Fan page

And Last - link to your job postings


Blogging

77% of active Internet Users read blogs

Average age 37

69% of members make less than $60k

63% College or Grad School educated

45% Male / 55% Female


Blogging: Keys to Maximizing

Establish expertise

Foster relationships with Employees, Candidates and Customers

Post about cool job opportunities

Share industry news and information

Link to media coverage of the company

Address concerns or common questions

Link to other social media efforts


Your Career Site Should Rock

Company career site


Job Sites: Use them to find talent and branding


HeadHonchos.com – An Introduction

- An ABC Consultants Initiative

- ABC Consultants: a leader in their space

- HeadHonchos is an Independent SBU of ABC Consultants

- Exclusive Online Job Search for Senior Professionals


Easier for Recruiters

Core Features

Only serious, hand screen and validated users can apply

Filtered responses using the Pre-Screen Tool

The Second List: profiles flagged for easy segregation

Fewer unmatched candidates: mismatched candidates are discouraged from applying


Client Profile

-150 Companies signed up and posting jobs

- 1000+ Sr Management Jobs - Across Industries and across locations.


Some more clients


Thank You

Uday [email protected]

Social networks and talent aq

Business

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