Social Networking For Business Intelligence UNICOM conference 20090922

© 2009 IBM Corporation

Harnessing Social Networking to Harnessing Social Networking to Empower your Business InsightEmpower your Business Insight

Ian McNairn – Program Director Web Innovation22nd September 2009


Enterprise Social Networking

Objectives

Using Social Software to extract business intelligence from inside your organisation

Risks & Pitfalls of Social Networking tools

Visualising and supplementing your network insight

Using social media & social networking with customers/partners



But first a bit about IBM ….

and myself ….



What I say

Other’s opinions

What I’m doing What I seek

What I am doing NOW

How I have ‘tagged’ myself

What others think I know about

How others have ‘tagged’ me

What interests me in other people

How I have ‘tagged’ other people

What I am researching NOW

What pages I have ‘bookmarked’

view of a view of a personperson

Tagging Tagging gives you agives you a



Wordle is w ritten by Jonathan Feinberg

My Bio in a Wordle tagcloud

http://www.wordle.net/

http://www.wordle.net/



IBM has a workforce of over 500,000 of whom almost 50% are mobile

IBM Locations

Mobile Employees

• 350K+ employees350K+ employees• 200K+ contractors200K+ contractors• 170 countries170 countries• 2,000 locations2,000 locations• 70+ acquisitions since 70+ acquisitions since

2002 2002 • 50% < 5 years experience50% < 5 years experience



What does our working environment look like ?

• > 90 % Laptops

• 100 % Internet access from office

• 74 % company mobile phone

• > 40 % in share desk

• 73 % managers have “remote employees”

• > 50 % e-learning

• IBM Intranet : 1st information source for IBMers

• > 90 % e-recruiting



Why use Social Software?

Photo credit: Ian McNairn www.mcnairn.comPhoto credit: Ian McNairn www.mcnairn.com

oFind experts

oConnect with co-workers

oRe-connect with people

Find information/answers

Consume expertise/knowledge of others

Stay informed

Share information

Socialize with my co-workers, peers & friends

Organize myself

Heath McCarthy, IBM Lotus Solutions Architect

oFind People

Find Information

Share

Socialize

Market myself



The Benefits of Web2.0 Social Networking

For Individuals, It’s about:

Being and staying “in the loop” Being “top of mind” for special

projects, interesting work (Statistics show that more than 70 percent of jobs are found and filled through networking)

Increased visibility, efficiency & productivity

Improved opportunities to contribute

Being efficient by tapping into other’s expertise as mentors or consultants

Innovation through brainstorming and collaboration

For Organizations, It’s about:

Improving the productivity of knowledge workers – since their work is highly collaborative and social

Getting everyone involved in innovation through collaboration

Making everyone’s talent accessible to the organization

Improving efficiency by leveraging the expertise of everyone

Improved social capital Creates a dynamic environment that will

provide sustainable business advantage through employee satisfaction & retention

Improves with size



ODW Next

Self-deployment,Mobility, web 2.0% stickiness

Corporate CommunicationsCommon Function

PersonalizationParticipation

CONSUME CONTRIBUTE1996 1998 2000 2002 2004 2006 2008

Launch of w3.ibm.com

Corporate news and links17k page views/day

Version 2.0

Standard design and navigation38k page views/day

Versions 3 & 4

Bluepages, MyNews, Web tools, Info Central500k page views/day

Versions 5 & 6

Profile, Dynamic Content, Taxonomy, Integrated Search1m page views/day

ODW R1 &R2

Business Portals,Personalization2m page views/day

?

Evolution of w3.ibm.com



Storing and sharing information

WikisBlogsFilesRich mediaBios/CVs/Resumes



How do you re-discover information?

the problem is ….You use multiple PCs

Various browsers

try synchronising IE, FF, Opera, Safari

Endlessly long lists

What hierarchy do you use?

Lion – Africa/Cat or Cat/Africa or Smoking/Matches

How do you share them with others?

How do you keep them current?

You have to remember which list or browser you saved it into

… … Social Social BookmarkingBookmarking

Bookmarking …



So how does Social Bookmarking WORK ?

See public bookmarks

Subscribe to them

Be kept informed



How we Social Bookmark from ANYWHERE



Navigating by tags



Search for an expert or a document


Enterprise Social Networking• Depth of insightDepth of insight

• ContentContent

• StatusStatus

• ContactContact

• Other (similar) peopleOther (similar) people

• CommunitiesCommunities



People and Communities

are the key …



From Hierarchies

and Teams …

ReservoirShapiro

Exploration & Production

ExplorationsWilliams

DrillingTaylor

ProductionStock

Senior Vice President

Jones

G & GCohen

PetrophysicalCross

ProductionO’Brien

PaineSmith Andrew s Moore

Hughes Miller

Ramirez

Bell

Cole

Hussain

Kelly

Sen

Paine

Smith

Moore

Hughes Miller

Ramirez Bell

Cole

Hussain

Kelly

Sen

Cohen Jones

Cross

Taylor

Williams

Shapiro

O’Brien

Stock

Andrews

Paine

Hughes Miller

Bell

Cole

Hussain

Cohen

Taylor

Williams

Shapiro

Andrews

Extended Community who leverage Cole’s knowledge to do

their jobs

Social Network Analysis

… to Networked Communities



How do youyou work?

Think about how often you connect to someone to: Find information Get an answer to a question Ask for advice Bounce off an idea Get another opinion

The reality is that: There is too much information for us to manage it by ourselves Information from people is richer We all need to connect and feel connected



Reputation and meta-data



Making the Connection1 step away from a referral

9 steps away – unworkable!



Bookmarking – profiles – communities – blogs – wikis – files ….


Social Networking in use in IBM today



Social Software Tools Landscape



IBM’s internal innovations

Communities

Blogs

Dogear

Activities

Profiles

1998 2003 2009

Persona Bluepages ConnectionsProfiles

BlueGroups Community tools Community Map ConnectionsCommunities

BlogCentral ConnectionsBlogs

Dogear ConnectionsDogear

Instant Collaboration

UAM OpenActivities ConnectionsActivities

ActivityExplorer

Cattail Files ConnectionsFiles

Beehive



Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster

Create wiki spaces for individuals, groups, and communities to coauthor pages. View changes across pages, ratings, and comments.

Communities

Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise

Blogs

Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog

Bookmarking

Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise

Activities

Profiles

Quickly find the people you need by searching across your organization and connecting to others.

Microblogging

Manage your attention by viewing relevant social data aggregated across your subscriptions, notifications, and network of colleagues.

Wikis

Files

Upload and share any type of file with colleagues and communities. Store versions and view downloads, comments and ratings.

All your social software needsready for business

Homepage

Microblog your status and collaborate from the homepage as well as the Notes and Sametime Clients

Lotus Connections http://www.ibm.com/software/lotus/products/connections/

© IBM 2009

Collaboration 2.0 available to 500K of us

• Homepage: total number of unique users 38,238• Profiles: 589,513 profiles; 1m searches per week in BluePages• Communities: 2,737 public & 1,635 private communities; 116,946 unique members• Blogs: 17,345 blogs. 153,788 entries with 76,199 users & 37,933 tags• Bookmarks: 834,595 bookmarks; 2,197,980 tags and 21,085 users• Activities: 85.780 unique activities; 889,723 unique entries; 126,933 users• Files: 28,363 number of users; 19,542 uploaded files; 38,951 number of shares• Wikis: 21,191 users; 2,339 wikis; 215,978 wiki views• Instant Messaging: 12m per day

• Search satisfaction has increased by 50% with a productivity driven savings of $4.5M per year

• $700K savings per month in reduced travel• Significant reduction in phonemail, email server costs

Social Software usage in IBM

Return on Investment

Source: Gina Poole, IBM SWG VP Social Computing


Outside the firewall



Inside the

Organisation



Why allow• Increase innovationinnovation

• Increase partner/customer cohesivenesspartner/customer cohesiveness

• Increase workwork qualityquality

• Increase knowledge sharingknowledge sharing

• Reduce RiskRisk

Social Software externally?



Outside the

Company



Social Networking usage by IBMers

Population percentage 2008

< 5 year tenure 20-30 Retirees10-20

45% 26% 12% 13% 4%

Perc

ent o

f gro

up a

ctive

ly u

sing

Soc

ial N

etw

orks

100

50

25

0

75

5 - 10 30+

26% of current IBM population

~ 60% of employees are actively using social networking – mostly outside IBM

Source: Dave Newbold, IBM DE

estimates for US based population



Inside

Outside

The security case for Social Software inside a firewall

Intranet <----------------Application location-------------> Internet

Intr

anet

<---

------

Acc

ess

from

-----

----->

Inte

rnet

No No ControlControl

Full Full ControlControl

Can I trust Can I trust my staff not my staff not

to make to make mistakes?mistakes?

How much How much can I safely can I safely

share?share?


Enterprise Social Networking www.LotusLive.com



LotusLive



What we covered


–who knows what

–who knows whom

–who creates what

–what is valuable to the organisation

–where are the gaps?

Working with your customers/partners by using social media and social networking to fuel your knowledge



[email protected]@uk.ibm.com

+44 7980 445749+44 7980 445749

Questions ?Questions ?

Social Networking For Business Intelligence UNICOM conference 20090922

Technology

Transcript of Social Networking For Business Intelligence UNICOM conference 20090922