Social Media & Your Career

Social Media & Your CareerA Guide to Strengthening Your Digital Footprint in the Marketing & Media Sector

Introductions

Holly FawcettDigital Marketing ManagerSocial Talent@HollyFawcettlinkedin.com/in/hollyfawcett

What are recruiters looking for?

The BasicsThe Nice-to-havesThe Extra-Specials3

How do you use your digital footprint?

The Digital CVSelling yourselfTarget Audience

LinkedIn profileTwitter account

Your LinkedIn profile needs to be 100% completeA Complete LinkedIn Profile

A professional photo

A Complete LinkedIn Profile

A professional photo(where you look professional, not taken by a professional)

A Complete LinkedIn Profile

A professional photo(where you look professional, not taken by a professional)

A Complete LinkedIn Profile

A professional photo(where you look professional, not taken by a professional)

(NOT your wedding day minus brides face)

Headline

This is the piece of text that accompanies your name everywhere you post comments on LinkedIn

Headline

This is the piece of text that accompanies your name everywhere you post comments on LinkedInMake it call out to potential employers, clients and customers

Summary

An introduction to your profile, demonstrating your skills and experienceSummary

An introduction to your profile, demonstrating your skills and experienceYou can add images and links to videos to your LinkedIn Profile DID YOU KNOW?Professional experienceWhere you have little professional experience, include what you can voluntary work or unpaid work experienceProfessional experienceWhere you have little professional experience, include what you can voluntary work or unpaid work experienceWhere you have a lot of work experience, dont leave it out. Professional experienceWhere you have little professional experience, include what you can voluntary work or unpaid work experienceWhere you have a lot of work experience, dont leave it out. Expand on your relevant work experience in an area you want to progress in.Professional experienceWhere you have little professional experience, include what you can voluntary work or unpaid work experienceWhere you have a lot of work experience, dont leave it out. Expand on your relevant work experience in an area you want to progress in.State clearly in your summary that you want to be in this areaEducation

Make your educational background count include grades (where appropriate), use course modules for keywordsSkills & Expertise

Tell LinkedIn what your skills and areas of expertise are, and it will ask your connections to endorse you for those skills. Minimum of 50 connections

Minimum of 50 connections

Its not what you know, its who you knowMinimum of 50 connections

Its not what you know, its who you knowConnect to EVERYONE you knowCollege friends, lecturers, colleagues, friends, neighbours, past colleagues, industry leaders, potential colleagues

available from inmaps.linkedinlabs.comVisualise your LinkedIn Network where are your networks strengths and weaknesses?

#failwhaleNot on Twitter?Be real on Twitter

Is this you?

Have an avatar

Have an avatarHave a Bio

Have an avatarHave a BioLocation & link

Have an avatarHave a BioLocation & linkFollow people you like

Have an avatarHave a BioLocation & linkFollow people you likeTweet good stuff

Have an avatarHave a BioLocation & linkFollow people you likeTweet good stuffPeople will naturally follow you

The Nice-to-Haves

When the race is neck and neck:

Go another step further on LinkedInGoing further on LinkedInActively participate in LinkedIn Groups

Going further on LinkedInActively participate in LinkedIn GroupsStart discussions, and comment on discussions started by others

Going further on LinkedInActively participate in LinkedIn GroupsStart discussions, and comment on discussions started by othersShare content that's worth sharing - become a valuable resource for your network

Always be NetworkingMake sure your efforts are paying off - measure how many people are viewing your profile and your updates

Customise your LinkedIn URL so it's easy for others to find you

linkedin.com/in/hollyfawcett-vs-linkedin.com/pub/holly-fawcett-728baAlways be Networking

Turn up at networking and industry events its the best way to really network in this business

The Something SpecialsHaving a real digital presenceThese guys are not just *on* these networks (LinkedIn, Twitter, Facebook - in public - and Google+), but are ACTIVE on these.

When Im looking for a content marketer, a Google+ profile is a must. It tells me they know what theyre doing.

Being on Google+ and a registered author does wonders for your SEO when you are writing contentWhen Im looking for a content marketer, a Google+ profile is a must. It tells me they know what theyre doing.

Produce your own great contentProduce your own great content

Produce your own great content

Produce your own great content

The Digital CV

Realise that whatever you put online is there forever:Don't be an idiot online, Don't lie online, Refrain from using your Twitter or Facebook to login and comment on controversial topics on online newspapers etc.The Digital CV

Realise that whatever you put online is there forever:Don't be an idiot online, Don't lie online, Refrain from using your Twitter or Facebook to login and comment on controversial topics on online newspapers etc.

Sell yourself like you'd sell a brandSell yourself like you'd sell a brandWhen marketers are looking for other great marketers, they are looking to be sold hook line and sinker with your pitch - because if you can sell yourself that well, you can sell a brand to a target audience. Sell yourself like you'd sell a brandWhen marketers are looking for other great marketers, they are looking to be sold hook line and sinker with your pitch - because if you can sell yourself that well, you can sell a brand to a target audience.

Sell yourself like you'd sell a brandWhen marketers are looking for other great marketers, they are looking to be sold hook line and sinker with your pitch - because if you can sell yourself that well, you can sell a brand to a target audience.

Remember the FAB's - relate each of the FEATURES of your education and professional experience and expertise, phrase them as BENEFITS

Targeting your Audience

Targeting your AudienceDon't go for everyone, because one size fits none.

Targeting your AudienceDon't go for everyone, because one size fits none. Refine your target market, and aim to sell your skills, expertise and potential

Dont forget to connect on LinkedIn if I can help introduce you to recruiters in my network, ask me!

bit.ly/inviteholly

Dont forget to connect on LinkedIn if I can help introduce you to recruiters in my network, ask me!

bit.ly/invitehollyQuestions?