Building Your Digital Footprint

NAMA 2020

Amish ShahFounder of Deep Origins

NAMA Board & SPFCwww.deeporigins.com

Who Am I?

Amish has been a digital business entrepreneur and investor for over 18 years. He has run various online businesses including ecommerce, mobile apps and software companies that have

generated more than $60 million in combined revenue. Amish has had 2 exits and been featured thrice as the founder of Inc.500’s

list of fastest growing companies in America.

After facing serious health issues, he turned his life and businesses towards the study and practice of the Vedic Sciences. He went on to build Deep Origins, whose brands have been featured on Travel Channel, Dr. Oz, Virgin Unite and INC. These brands now reach 20

million people per month.

Amish has his 200 Hour Kundalini Yoga Certification and studied MIS at NJIT.

He lives in San Diego, serves on the board of NAMA and the SPF Committee.

AMISH SHAHEntrepreneur – Explorer - Yogi

CONTENTSYour Story

Your Secret Abilities

Who Are Your Customers?

Deeper Insights

YOUR STORY

Your Story

What Is Your Story?

What Is Your Why?

Your Story

Your Secret Abilities

Your Secret Abilities

What Is Your Secret Ability?

What Gives You Your Edge?

Your Secret Abilities

What Is My Secret Ability?

Media & Marketing

Deep Origins Example:CUSTOMER LOYALTYDeep Origins has acustomer base of morethan 200,000 loyalcustomers.

STRONG SOCIAL MEDIA PRESENCE

More than 100 million viewsacross social media andover 1 million subscribersand followers on YouTube,Facebook, Instagram,Pinterest and, other socialmedia outlets.

STRONG REPUTATIONThe Company has regularlyfeatured in many mainstreammedia channels, including TravelChannel, Dr. Oz, VirginUnite.comand Inc.com. The Company gives10% of its profit to a non-profitorganization and activelyparticipates in movements relatedto social causes.

EXPERT TEAMThe Company’s employees havean average experience of 6years.

LARGE BASE OF MILLENNIAL CLIENTSAround 34.0% of the Company’scustomers are in high-school orgrad school and 66.0% of thecustomers are college grads.60.0% of the Company’scustomers are single orunmarried. This indicates thatthe Company has a large base ofmillennial clients.

Who Are Your Customers?

Who Are Your Customers?

Demographics : age, sex, location, income, etc.

Psychographics – what are they interested in, what are their values, what do they buy?

Who Are Your Customers?

Who Are Your Customers?

Who Are Your Customers?

Who Are Your Customers?

Tools:Google Keyword Planner

Google TrendsFacebook Analytics

Deeper Insights

Overview – Ayurveda, Yoga and Meditation

Ayurvedic Products Industry

Introduction: Increasing awareness of benefits of ayurvedic products and as a sourceof natural medication and beauty products has increased its market beyond thetraditional markets and the products are being increasingly imported by countriesfrom traditional manufacturers.

E-Commerce Growth: Growth of ayurvedic products segment of e-commerce hasincreased the customer base as the customers can purchase the ayurvedic productsonline with ease which were earlier purchased from traditional manufacturers oroffline stores with the involvement of intermediaries.

Yoga and Meditation Industry

Revenue Growth: The Yoga and Meditation Industry is growing rapidly with one of thefastest growing segment being Pilates and Yoga Studios. The Pilates and Yoga StudiosIndustry grew at a CAGR of 9.1% between 2014 and 20194.

Growth Momentum: Increasing concerns towards healthy lifestyle and fitness levels hasincreased the preference for Yoga and Meditation. Increasing stress has led people tostart doing yoga and meditation as these activities help to reduce stress levelssignificantly.

INDUSTRY STATISTICS

is expected CAGR of the Global Ayurvedic Products Market between 2015 to 20222

is the expected market size of Ayurvedic Products Industry in 20221$9.7

billion

16.2%

50%

is the import of vitamin and nutritionals to US as a percentage of the US Vitamin and Nutritionals market size3

INDUSTRY STATISTICSis the total revenue of the US the Pilates & Yoga Studios industry 4$12 billion

46,220

152,642

35 million is the number of adults practicing yoga and Meditation5

is the number of business in Pilates and Yoga Studios Industry in the US4

is the number of employees in the Pilates and yoga Studios Industry4

Source: 1: Economic Times News Article – 77 percent Indian households use Ayurvedic products: PwC Report, November 2018, 2: Reuters report – Global Ayurvedic market 2018 to boom $9791.0 million value by 2022at a CAGR of 16.2%, August 2018 , 3: First Research Report – Vitamin, Nutritional Supplement & Other Health-Related Product Manufacturing, March 2019, 4: IBISWorld report - Pilates and Yoga StudiosIndustry in the US, 5: Vox News Article – The growth of Yoga and Meditation in the US since 2012 is remarkable, January 2019

OVERVIEW - E-COMMERCE

Overview: The E-Commerce and Online Auctions industry is comprisedof companies that sell merchandise online. The industry caters totrading in goods and services through the electronic medium such asmobile, laptop, etc. The transaction in e-commerce involves the use ofInformation and Communication Technology (ICT) and Electronic FundsTransfer (EFT) in making commerce between buyers and sellers.

Growth: The US E-Commerce and Online Auctions Industry grew at anannual growth rate of 12.8% from 2014 to 2019 to reach revenue of$513 billion in 2019. The number of businesses and the number ofemployees increased by 9.8% and 9.7%, respectively, over the sametime period.3

Outlook: Companies such as Shopify has made easier to build onlinestores by offering easy customization and the ability to sell productsinternationally. The logistics companies have started offering solutionssuch as efficient stock-management system, cost-efficientwarehousing, and seamless integration to its APIs. This has resulted inincreasing number of online stores.

Source: 1: Statista - Number of digital buyers in the United States from 2017 to 2023, 2:Statista - Retail e-commerce sales in the United States from 2017 to 2023, 3: IBISWorld February 2019 Report - E-Commerce & Online Auctions Industry in the US, 4.US mobile retail commerce sales as percentage of retail e-commerce sales from 2017to 2021

Number of Digital Buyers (in millions)1

561613 660 701 735

0

400

800

2019 2020 2021 2022 2023

270 281 290 299 307

0

200

400

2019 2020 2021 2022 2023

Retail E-Commerce Sales (in $ billions)2

Your Story

You are in a GREAT place

Go Deeper

Industry Analysis

Use Surveys – Survey your audience to find out more aboutthem and what their needs are. SurveyMonkey, Google, etc.

Visit Forums - People leave comments and clues all over theinternet. Mine them for intelligence. Quora, etc.

60.9%

39.1%

Female Male

GENDER

CUSTOMERSDeep Origins offers its products and services for variousmarkets including food and drink, subscription, petproducts, clothing and health and beauty.

The Company’s customers work in various professions,including sales, administration, management, production,healthcare, and personal care.

The Company has a young and diverse customer base with60.0% of the Company’s customers being unmarried.

A substantial number of the Company’s customers fall inthe income level of $50,000 to $75,000, accounting foralmost 34% of the Company’s customer base.

The Company’s customers are technological friendly as45.9% use only mobile and 54.1% use both Desktop andMobile.

Deep Origins provides its products and services to 50,000 to 75,000 customer each year. The Company’s customers come from different occupations, income

levels and educational backgrounds.

STRICTLY PRIVATE AND CONFIDENTIAL

33.8%

28.2%

18.3%

19.7%

$50K-$75K $75K-$100K $100K-$125K $150K-$250K

INCOMELEVEL

60.0%

40.0%

Unmarried Married

MARITALSTATUS

54.1%

45.9%

Mobile Only Desktop and Mobile

GADGETSUSED

Building Your Digital Footprint

NAMA 2020

Questions?amish@deeporigins.com

917-843-0203

THANK YOU!