Social Media Week Partner Overview - Clean Air Network Media Week... · Founder & CEO, Jovoto Sam...
Transcript of Social Media Week Partner Overview - Clean Air Network Media Week... · Founder & CEO, Jovoto Sam...
A Global Platform for Conversation, Connection &
Collaboration: Social Media Week 2010
11 cities | 18k attendees| 475 events | 200k unique visits | 5M impressions
FEB 2010
•London
•Berlin
•New York
•Toronto
•São Paulo
•San Francisco
SEPT 2010
•Los Angeles
•Buenos Aires
•Mexico City
•Bogotá
•Milan
A Global Platform for Conversation, Connection &
Collaboration: Social Media Week 2011
20+ cities | 35k attendees| 700+ events | 400k unique visits | 10M impressions
FEB 2011
• New York
• London
• Hong Kong
• Toronto
• San Francisco
• São Paulo
• Paris
• Rome
• Istanbul*
• Rio de Janeiro*
• Berlin*
* TBC
SEPT 2011*
• Los Angeles
• Milan
• Mexico City
• Bogotá
• Buenos Aires
• Barcelona
• Santiago
• Miami
• Chicago
• Sydney
• Shanghai
• Cape Town
* Forecasted
Gary Vaynerchuk
CEO of Vaynermedia
Shaun Abrahamson
CEO, Mutopo
Stephanie Agresta
EVP, Digital Strategy, Porter Novelli
Rafael Bonnelly
Director, Digital Strategy & Social, NCA
Michael Nicklas
Founder, SocialSmart Ventures
Seth Sternberg
Founder & CEO, Meebo
Catherine Geanuracos
GM, Live Earth
Seth Goldstein
Co-Founder, Stickybits
Bastian Unterberg
Founder & CEO, Jovoto
Sam Michel
CEO, Chinwag
Jamie Kantrowitz
Founder, Elastic, and Former SVP, MySpace
Toby Daniels
Founder & CEO Crowdcentric
Andrew Rasiej
Founder of Personal Democracy Forum
Brian Solis
Principal at FutureWorks PR
Ian Schafer
Founder & CEO, Deep Focus
Marco Montemagno
Co-Founder, Augmendy
Pete Cashmore
Founder & CEO, Mashable
Colin Nagy
The Barbarian Group
Andres Baretto
President, Social Atom Group
C.C Chapman
Creative Director, Campfire
Sam Wick
SVP, MySpace Music
NimaAbassi
Founding Partner, Syndicate Media
Led by a Global
Advisory Board
of Leading
Thinkers &
Practitioners
Supported by Global Partners & Sponsors
Global Sponsors | Local Sponsors | Media & Communication Partners | Technology Partners
Gary Vaynerchuk
CEO of Vaynermedia
Nick Denton
CEO, Gawker Media
Max Schorr
Co-founder of GOOD, Inc.
Seth Sternberg
Founder & CEO, Meebo
Catherine Geanuracos
Former GM, Live Earth
Seth Goldstein
Co-Founder, Stickybits
Jamie Kantrowitz
Founder, Elastic, & Former SVP, MySpace
SaneelRadia
Director of Innovation, BBH Labs
Tom Lesinski
President, Paramount Digital
Dennis Crowley
Founder & CEO, foursquare
Chris Anderson
Editor in Chief, WIRED
Sir Ken Robinson
Author of The Element: How Finding
Your Passion Changes Everything
Ricardo Galán
Former Speaker of the President
of Colombia
Dr Natalie Petouhoff
Forrester Research
Chris Hughes
Co-founder of Facebook
Courtney Holt
President, Myspace Music
Lauren Hobart
Chief Marketing Officer, PepsiCo
Fabio Freyre
Vice President, Facebook
Past Speakers
Jake Zimm
Vice President of Digital Marketing at 20th
Century Fox
Dave Stewart
Musician & Entrepreneur, Eurythmics
Dick Glover
President & CEO, Funny-or-Die
?uest Love
Band member, The Roots
Melva Benoit
SVP Consumer Insight and Audience
Research at FOX Broadcasting
Juan Carlo di Martin
Director, NEXA Center for Internet &
Society, Politecnicodi Torino
Alec Ross
Senior Adviser, Innovation in the Office of
Secretary of State Hillary Clinton
Tye Montague
Former President of JWT
Social Media Week Hong Kong
Event theme and Overview
The mission of Social Media Week Hong Kong is to leverage the city’s unique
platform as the gateway between China and the West to open up conversation
about social media in both Hong Kong and China through a series of thirty events
that creatively connect brands, marketers, media, and the public.
The theme of Social Media Week Hong Kong will be For Love or Money? which
will explore a wide range of topics on how businesses of all shapes and sizes can
monetise social media and blogging in Hong Kong and China and what trends are
most affecting consumers in this market. The topic will also explore how social
media is being leveraged for greater social good and generating positive impact.
The event programme is aimed to appeal to brands looking to leverage social media
for their business, and individuals looking to develop an online passion.
SMW HK Advisory Board
Opinion leaders from a variety of industries; marketers, brands, communicators, and local SMEs
Kay Bayliss, Asia Digital Marketing Association: The eyes, ears and voice of digital marketing in Asia
Napoleon Biggs, Web Wednesday Founder & Host Fleishman Hillard SVP & Head of Digital Integration
Bonnie Chan-Woo, Icicle Group and Handheld Culture, largest publisher of digital content in Hong Kong
Jennifer Cheng, Vice President, BEECRAZY, Group buying and e-commerce expert
Vince Chung, Amazing Race Asia 3 winner, entertainment industry insider and viral video specialist
Francis Fong, Chairman, Hong Kong Association of Interactive Marketing
Amie Hibbard and Shea Stanley, Little Steps Hong Kong, Founders of online parenting network
Bess Hepworth, TEDX, Business Networking International, Education and Advocacy specialist
Hong Kong Fashion Geek, Leading regional fashion blog
Raffi Kamalian, Chief Operating Officer of Alive Not Dead
Casey Lau, Co-Founder of Popcorn Media Network, Hong Kong's first blog network
Rudi Leung, Renowned digital strategist, blogger, and online strategy developer
Jay Oatway, Journalist, consultant and leading Hong Kong Twitterer
Joanne Ooi, CEO of Clean Air Network
William To, Project Director, Hong Kong Design Centre
Karin Wan, Associate Business Director of Guru Online and co-founder of Maximizer
Janice Wong, Leading fashion writer and blogger, reporting from the fashion world’s most coveted events
Geoffrey Wu, Mandarin Oriental resident social media expert by day, leading food blogger by night
Targeting An
Audience of
Hyper-Social
Influencers
Internet Entrepreneur
• Always on, always connected & always at the bleeding edge
• Huge appetite for new information, trends & insight
• A connector, community leader & hyper-social influencer
• Never without hand held device, most often iPad, iPhone& Android
• Most active during evening events, especially networking parties
Senior Media Executive
• Time strapped, multi-tasker
• Seeking macro trends & practical strategies
• Business benefits more interesting than latest tool or platform
• Primarily attends a handful of select daytime events
C-Suite Executives
• Looking for high-level ideas
• Enjoys connecting with peers
• Strategy rather tactically focused
• Always searching for new talent
Targeting An
Audience of
Hyper-Social
Influencers
Senior Journalist and/or Blogger
• Thirst for knowledge, discussion & debate
•Likes to deep dive into emerging ideas & trends
• Not sector specific but interested in themes
• Will likely attend a broad mix of events
Senior Brand Manager
• Takes a practical and pragmatic view of market
• Seeks case study examples and implementable strategies
• Prefers a how-to approach and enjoys talks rather than debates
• Less social, but enjoys daytime networking opportunities
Social Media Strategist
• Fascinated with and huge consumer of social media
• Drivers of hive-like buzz on anything exciting regarding social media
• Interested in finding and engaging with a group of like-minded individuals
• Hungry to learn more about ideas, products and people
ROI for Brands
• Connect with up to 20k attendees worldwide
• Reach & engage 200k online users
• Build awareness, gain attention & earn media
• Generate millions of media impressions
• Increase brand awareness internationally
• Engage & motivate your teams internally
• Generate new prospects & acquire new customers
• Acquire customer feedback through social listening
The Future of
Space and
Time Moderated by John C. Abell, New York Bureau Chief for Wired.com
Conversation with:
• Tony Jebara, Associate
Professor Computer Science,
Columbia University & Chief
Scientist at Sense Networks
•Chris Dixon, Co-founder, CEO
at Hunch
•Denis Crowley, Founder and
CEO of Foursquare
Hosted by Wired &Conde Nast
CASE STUDY
The Future of
Space and
Time
Aim
To discuss the role of location-based services and initiatives within
the present time and future of social media
Format
• 60 minute panel discussion
• Hosted at the Conde Nast Building in Times Square
Outcomes
• Audiences can be divided into two groups: “techies,” - early adopters of
new technology, and “normals,” who are more mainstream individuals
• People are using social media services such as Twitter, Foursquare, Yelp
and Hunch to help make their daily decisions about what they should be
doing or where they should be going
• Adoption of location-based social media services within larger, more mass-
consumption audiences, will rely on utility and/or necessity
“There is no question that increased engagement and product innovation will continue to drive
usage, but the business community will need to play a significant role in the growth of these
channels if it plans to market inside them. Marketers can either view these services as another
chance to broadcast their message indiscriminately or work to add value to the community as a
whole. ” – Rob Birgfeld, SmartBlog on Social Media
CASE STUDY
Humanizing
Social MediaFacilitated by world renowned design firm, IDEO
Event description:
• All digital devices were
confiscated
• Participants were given white
t-shirts, and invited to select 4
buttons containing phrases
that described themselves
• Attendees mingled, and then
were given the chance to label
the people they met
throughout the session
Hosted at IDEO
CASE STUDY
Humanizing
Social Media Aim
To perform an social experiment that explores
whether technology has caused individuals to
have less quality human interactions, both on- and
off-line.
Format
•2 hour social experiment
• Networking & socializing
• Hosted at the SoHo offices of IDEO
“…the expression of identity through carefully (and often
subconscious) curated details of one’s personality applies both
online and off. ”
- Kyle Studstill, PSFK
CASE STUDY
Moderated by Brian Morrisey, Digital Editor at AdWeek
Speakers:
Lauren Hobart, Chief Marketing Officer of
Sparkling Brands, for Pepsi-Cola North America
Beverages,
Max Schorr, Co-founder of GOOD, Inc.
Fabio Freyre, Vice President, Facebook
Bonin Bough, Global Director of Digital & Social
Media, Pepsico
Hosted by The Paley Center for Media
Branding the Future of
Social Engagement
Branding for
the Future
of Social
Engagement
Aim
To facilitate a top-level discussion of the increasing importance in
utilizing social media to grow and develop corporate brands in the
twenty-first century.
Format
•60 minute panel discussion with 15 minutes of audience Q&A
•Theater style seating for 150 attendees
•Hosted in the Kissinger Suite at the Paley Center for Media in New York
Outcomes
•There was a consensus belief at Pepsi that the best way to drive a
campaign is from the ground up
•Pepsi showed courage by embracing transparency, igniting crowd-sourcing
and engaging audiences using the social Web
•Pepsi used multiple measurement services, but was primarily focused on
creating offline engagement with the public
•This initiative built morale both internally and externally for PepsiCo.
“Big brands don’t use social media because they don’t
want to lose control. Kudos to Pepsi for “letting go.”
– Amanda Rykoff, http://ocdchick.com
CASE STUDY
“It was terrific to be part of Social Media Week Milan, with its dozens of diverse programs and a
headquarters in the cultural and geographical center of the city. It was great to see foursquare
integrated throughout the week's programs, and I enjoyed listening to, and learning from, Italian
entrepreneurs and many future entrepreneurs as well.” NaveenSalvadurai, Co-Founder, Foursquare
“We are absolutely delighted that Social Media Week Milan was such a
success. Thousands of people attended over 90 events during the week
proving that 2010 is the tipping point for growth and development in the
Italian web world.” Marco Montemagno, Co-Founder, Augmendy
“Social Media Week changes the global conversation about media & communications
by getting the right people in the right place at the right time.”
John Winsor, CEO of Victors & Spoils and author of Baked In
“One of the most lively, intellectual and
thought-provoking conferences I’ve ever
had the honor to be a part of.”
Ian Schafer, CEO of Deep Focus
"It was a blast for Funny-or-Die to join such a high-level group of media mavericks during Social Media
Week. The debate-like format allowed us to dig much deeper and provide more insight into the
challenges of building a successful social entertainment business.”
Dick Glover, CEO & President, Funny-or-Die
“I will not breathe until Social
Media Week comes back in
2010 …seriously!”Gary
Vaynerchuk, Host of Wine
Library TV
Social Media Week is produced by
New York based Crowdcentric.
Crowdcentric was founded as a means of bringing
people together around the world via collaborative
platforms that fuse real-world and online
experiences, connecting people, content and
conversation.
Contact
For sponsorship inquiries, please contact: Jocelyn Liipfert [email protected]
Social Media WeekWeb:http://socialmediaweek.org
Twitter:@socialmediaweek
Email: [email protected]