White Nights Moscow 2015Programmatic Mediation: latest trend inapp monetization

MLG Bird 420 Create unique & engaging apps.Let us take care of monetization.

Daily active users:4,000,000Annual gross:over $17,000,000

Appodeal: In-house solutionAutomated Inventory management

Revenue growth

Appodeal Today40+ employees20 genius engineers$3.1M investments3500+ active apps$1M monthly gross1B impressions a monthSan FranciscoBostonMoscowBarcelonaSaint-PetersburgLvov

1. What is Programmatic Mediation?2. How can I benefit from it?3. What risks will occur?

Ad Monetization EvolutionTraditional Ad NetworksDont care about your revenue.

Ad Monetization EvolutionTraditional Ad NetworksDont care about your revenue.

Traditional MediationBetter revenue, but hard to manage.

Ad Monetization EvolutionTraditional Ad NetworksDont care about your revenue.

Traditional MediationBetter revenue, but hard to manage.

Programmatic MediationMaximum revenue, effortless.

Programmatic MediationSelf-sufficient monetization solution

Programmatic MediationSelf-sufficient monetization solutionAuctions, not waterfalls

$2$3Typical Waterfall

highest bid is $31.2.

$2$3Typical Auction

highest bid is $41.2.$4

Programmatic MediationSelf-sufficient monetization solutionAuctions, not waterfallsDynamic prioritization

Static PrioritizationUnityAdsAppLovinAdColonyVungle

Dynamic PrioritizationUnityAdsAppLovinAdColonyVungle

AppLovinVungleUnityAdsAdColonyVungleAppLovinUnityAdsAdColonyChartboostAppLovinVungleAdColonyAdColonyVungleAppLovinUnityAds

Programmatic MediationSelf-sufficient monetization solutionAuctions, not waterfallsDynamic prioritizationNegotiate before selling

$1Traditional Mediation: No Negotiationhighest bid is $3

$1Traditional Mediation: No Negotiationhighest bid is $3

okay

$1Programmatic Mediation: Negotiationhighest bid is $3

$1Programmatic Mediation: Negotiationhighest bid is $3

$2?

$2Programmatic Mediation: Negotiationhighest bid is $3

$2

okay

Programmatic MediationSelf-sufficient monetization solutionAuctions, not waterfallsDynamic prioritizationNegotiate before sellingEach impression is treated individually

$2Traditional Mediation: selling in bulkhighest bid is $3Ad networks pay per 1,000 impressionsAll App Impressions

$1

$3

Programmatic mediation: each impressionhighest bid is $3Each impression has different price

$1..3

$2..7

$0..4All App Impressions

Programmatic MediationSelf-sufficient monetization solutionAuctions, not waterfallsDynamic prioritizationNegotiate before sellingEach impression is treated individually

Use case #1

Piano Tiles - Google Play

Before: traditional mediationAfter: programmatic mediation

Use case #2

MLG Bird 420 App StoreBefore: ChartboostAfter: programmatic mediation

Use case #3

Mad Dex - Google PlayBefore: AdmobAfter: $1000/day with programmatic mediation

Riskshighest bid is $3Is SDK stable?Quality of adsNegative reviewsWhat if revenue does not improve?

All risks on us.

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