Beverley Claire Pomeroy Founder, CEO .
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Beverley Claire Pomeroy Founder, CEO www.pincgiving.com www.pincgiving.com
Transcript of Beverley Claire Pomeroy Founder, CEO .
Beverley Claire PomeroyFounder, CEO
www.pincgiving.com
www.pincgiving.com
www.pincgiving.com
•Increase Donor Attrition
•Increase Donor Retention
•Increase Donor Giving
•Create Transparency
Why use Web 2.0 technology?
Core Functions for NGO / NFP
Communication&
Fundraising
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RSS
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Communication Blogging
Where people collectively determine the value of content
Online photo management and sharing application
A social utility that connects you with people around you
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Communication Social Media
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Causes Giving Challenge
http://giving.casefoundation.org/givingchallenge/numbers
Individuals create a cause and designate a beneficiary from over 1.5 million registered 501©(3) nonprofit organizations and over 83,000 Canadian registered charities.
Total Number of Donations: 32,886
Total Donations Amount: $571,686
Number of Causes Created: 3,936
Number of Nonprofits Who Received Support: 747
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Communication Case Study
PincGiving’s Peer to Peer Fundraising Pledge Pages
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Fundraising
• Encourage monthly donations
• e-Receipting – saves $2 - $4 per
• Reports / Data – built in CMS
• Transparency
APIApplication Processing Interface
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Fundraising Online Donations / e-Commerce
Providers
PayPal iats Moneris Echo Merchant Services
Pinc Productions
Currencies
Canadian Dollars CAD x x x x
U.S. Dollars USD x x x x x
Pounds Sterling GBP x x
Set up fee No N/A $350 with a $200 rebate No No
Monthly fee 0 - $ 30 $16 per month $45 / month process under $1000 - 20% No
per month
Donation button - Free Over $1000 no fee.
API - $30 Manditory $10 Tech Support Fee.
% and transaction fee 1.9%-2.9% + $ 0.30 / transaction $ 0.46 cents per transaction 0.15 per transaction and 2.5-3% .30 per transaction and 2.25% $ 0.25 per transaction and 3.8%
Visa 2.35% MC 2.2% Amex 3% depending on volume
Canadian Client 5.4% + $.30 / transaction $ 0.25 per transaction and 3.8%
UK Client 6.4% + $.30 / transaction n/a n/a n/a $ 0.25 per transaction and 3.8%
Additional fee** Three year contract with a $150
penalty to get our early. NONE
** fees associated with Charge Backs, Hold backs, Electronic Deposits, NSF, not meeting minimums
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Fundraising Online Donation Cost Comparison
Things to ask yourself when choosing an e-commerce API provider:
Technology - Will we need a new IT infrastructure, a dedicated server or other hardware?
Cost - What about set up fees? Monthly minimums? Currency conversion fees? Fees for charge backs, NSF, SSL Certification?
Financial - Will we need a merchant account? When are funds deposited? Is there an initial hold back? What shows up on the donors credit card statements?
Security - What about SSL certification and PCI compliance?
Reporting - Is the information in real-time? Easy to download? Exportable to other programs? Online access?
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Fundraising Online Donations / e-Commerce
Fundraising Case Study
Trisomy 18 Foundation received a notable mention for its Child’s Legacy Support Program. It used Convio’s peer-to-peer Tributes, increasing online monthly donations from $2,000 to $10,000 and doubling its email file in just over 12 months. The organization had an average of 400 new registrants per month, increasing unique Web site visitors from 8,000 to 20,000 in one year.
http://www.convio.com/convio/news/releases/innovator-awards.html
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Fundraising Best Practises for Online Fundraising
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Fundraising Best Practises for Online Fundraising
• Web site traffic statistic
• Registration rate
• Online revenue: Fundraising, eCommerce, growth, average gifts
• email appeals: Open rates, click-through rates, & responses
• e-newsletters: Open rates & click-through rates
• Legislative advocacy
http://www.convio.com/convio/news/releases/online-marketing-benchmark-study.html
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Fundraising Quantitative Fundraising Measures
• Labor - How much lever pulling does it take to effectively exploit this technology? Will this require re-engineering current work flow?
• Cost - Will you need consultants? Are there sign-up and subscription fees?
• Reach - In theory, what is the maximum addressable space? Working from the bottom up, how many people can a non-profit staff member reach with this technology per hour? per day? per year?
www.nonprofittechblog.org
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Assessing Web 2.0 Technologies
• Technical details - Will this require a re-architecting of the current IT infrastructure? Will you need a new computer for Web 2.0? If so, how many new computers are needed?
• Buzz - There's nothing like being the first underwater basket weaver to use YouTube and have a press release for it…or not?
• • Longevity - How long has this technology been around? What about
other technologies like it? Is it currently profitable?
• Profit - What's the estimated ROI?
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Assessing Web 2.0 Technologies
www.nonprofittechblog.org
Courtesy of Nina Simon, Museum Blog
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Educate your organization on tools / solutions
Once involved in a community, you have to contribute...
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Conclusion
Facebook www.facebook.com The Chronicle of Philanthropy www.philanthropy.com Social Actions www.socialactions.com E-Consultancy www.e-consultancy.com Sea Change Strategies www.seachangestrategies.com M+R Strategic Services www.mrss.com PincGiving www.pincgiving.com
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Resources
Beverley Claire PomeroyFounder, CEO
Put your philanthropy to work at Pinc…
www.pincgiving.com
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