How do we use social media at the House? Which platforms do we use and why? What’s next?

RMHC 2015 Social Media:

By Jacquelyn Wahlberg

How do we use social media at the House?

Using Facebook as our primary platform for information sharing, we inform and engage the community through a variety of posts focused on our vast mission about successes, community support and the families we serve.

Why do we focus so heavily on Facebook?

Facebook still leads the most popular social networks with nearly 1.07 Billion more active monthly users than Twitter.

Who do we reach on Facebook?

3,550 likes• 20% Men• 80% Women

Reach – Who sees our posts?• Men and women between

the ages of 25-44 view our content the most.

Engagement – Who interacts?• Men and women between

the ages of 25-44 like, comment and share our content the most.

What are the best times to post?• Early morning – 7:30am• Early evening – 6:00pm

What are best practices for content generation?

Since the majority of our audience is women ages 25-44, consider these

things when writing a post:

1. Include a visual 2. Create an emotional connection

• Can the audience relate?3. Post a weekly series for fans to

look forward to4. Don’t be redundant

• If promoting an event or a need, be sure to change up the language and images used.

How can YOU engage?

Post

JoinLike

Comment

Share

What other platforms do we utilize?

Twitter – Facebook posts are updated automatically on Twitter for ease in management@RMHCmkeGoogle+ – Google Plus is Google. Without a profile, search results are negative impacted. Since Google acquired YouTube our videos are easily linked on our Google+ page. YouTube– Our promotional videos are available on YouTube for easy access.

LinkedIn– Sharing our mission and information about RMHC on LinkedIn is important so staff and volunteers can share their affiliation.

Visit our website for easy access to all social media platforms:

What are some growth opportunities?

Hiring and Corporate Relationship Development

Live Tweeting at Events

Video Blogging

Create Account FeaturingProgrammatic and House Operation Boards No Upkeep Required After Initial Development

What do experts say about RMHC bestpractices?

Jeff Sherman OnMilwaukee.co

mCo-Founder /

President

Alyson Dixon Moroch

Director Field Social Media

Tim Cigelske Marquette University

Social Media Director

Sandy Ritschke Laughlin

ConstableSenior Social

Specialist

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