Effective Social Media Usage for Businesses
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How to Take Your Social Media Business Efforts to the Next Level @RyanCohn, CEO May 10, 2011 Tweet with us at @WhatsNextMkting or ask questions at www.Facebook.com/WhatsNextMarketin g
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This presentation debuted at the 2011 What's Next Marketing social media seminar series and is intended to educate business owners on effective utilization of social media. This presentation focuses on strategy and implementation.
Transcript of Effective Social Media Usage for Businesses
How to Take Your Social Media Business Efforts to the Next Level
@RyanCohn, CEOMay 10, 2011
Tweet with us at @WhatsNextMktingor ask questions at
www.Facebook.com/WhatsNextMarketing
Who are we?“The Social Media Kings of Florida” (850 Business Magazine, 2010)
“Emerging Interactive Business of South By Southwest” (The Ad Club of Boston, 2011)
Facebook Campaign selected as Top-20 in North America (Facebook Studio, 2011)
Winner of Likeable’s Top-40 Facebook Page Award (Likeable.com, 2010)
Innovating communication through digital and social technology
Our Passion
The Old Social Media Days(Facebook, May 2007)
Social Media Today
700 million people are active on Facebook every month(With 50% returning daily)
71.2% of the US Web Audience is active on Facebook
The fastest growing segment on Facebook is 55-65 year-old females
Facebook has more site traffic than Google
67% of people on Twitter follow a brand that they plan to do business with
Years to Reach 50 Million Users:
Radio (38 Years)TV (13 Years)
Internet (4 Years)iPod (3 Years)
Facebook added 100 Millionin less than 9 months
The Shift
Question: From which marketing/IT programs are you shifting Budget away and moving in to your social media programs?
Prospective and current customers are connecting with brands via social media like no other
medium ever before.
What does this mean for you?
BUT…
Communication in the space is getting cluttered.
You have to…
BREAK THROUGH THE CLUTTER!
SOCIAL MEDIA STRATEGY
SOCIAL MEDIA STRATEGY
SOCIAL MEDIA STRATEGY
1 – Customer Acquisition
2 – The Opt-In
3 – Building the Relationship
4 – The Close
Customer Acquisition
Once your social media presence has been built, how are you generating traffic?
1 – Offline
2 – Online
Offline Acquisition
Out-of-Store:
Letterhead
Sales Materials
Out-of-Store Signage/Marquees
Traditional Advertising
Event Signage/Materials
In-Store:
Business Cards
In-Store Signage
Staff Mentions
Online Acquisition
Through Social Media:
Share via Staff/Supporters
Engagement as Page/Account
Influencer Outreach
Facebook Advertising
Away from Social Media:
Email Signatures
Website / Blog
Digital Ad Placement
Search Engine Advertising
The Opt-In
Once traffic is flowing to your social media venues, how do you get them to opt-in?
The Opt-In
The Opt-In
The Opt-In
The Opt-In
The Opt-In
Building the Relationship
EdgeRank:
Building the Relationship
Building the Relationship
Quick Customer Service is vital.
Building the Relationship
Respond to good comments too!Encourage conversation.
Building the Relationship
Authenticity is King!
Building the Relationship
Consistently deliver excitement, surprise, and delight!
Building the RelationshipIdentify when your target market is active
on each social media website
The Close
The Close
Thank You - Q&A Time!
How to Take Your Social Media Business Efforts to the Next Level
www.WhatsNextMarketing.com
Engage with us:@WhatsNextMkting on Twitter
Ask extra questions at:www.Facebook.com/WhatsNextMarketing
Email me anytime: [email protected]
