Intro to Social Media Tools: Audience Usage
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Intro to Social Media Tools: Audience Usage Mary Ann Davis Carroll Community College | 2016
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Transcript of Intro to Social Media Tools: Audience Usage
Intro to Social Media Tools:
Audience Usage
Mary Ann Davis Carroll Community College |
2016
1,550 billion
500400
320 300
100 100Facebook Tumblr Instagram Twitter Google+ PinterestLinkedIn
million
Average Monthly Usage
Source: Pew Research, Social Media Update 2014
Source: Pew Research, Social Media Update 2014
Gender
77% of Women & 66% of Men
Use Facebook
Source: Pew Research, Social Media Update 2014
Age
87%73%
63% 56%
18 - 29 30 - 4950 - 64 65+
87% of adults 18 – 29
73% of adults 30 – 49
63% of adults 50 – 64
56% of adults 65+
Use Facebook
Source: Pew Research, Social Media Update 2014
Location
14% of Facebook’s Audience Lives in the United States. 72% of adults living in the suburbs 71% of adults living in urban
areas 69% of adults living in rural
areas
Use Facebook
Source: Pew Research, Social Media Update 2014
Education
74% of adults who went to college 71% of adults with some college
experience 70% of adults who graduated high
school or less
Use Facebook
Source: Pew Research, Social Media Update 2014
Income
77% of adults who make < $30K 74% of adults who make between $50 -
$74,999K
72% of adults who make $75K+ 69% of adults who make between $30 –
$49K
Use Facebook
Source: Pew Research, Social Media Update 2014
Gender
24% of Men & 21% of Women
Use Twitter
Source: Pew Research, Social Media Update 2014
Age
37% of adults 18 – 29
25% of adults 30 – 49
12% of adults 50 – 64
10% of adults 65+
Use Twitter
37%
25%
12% 10%
18 - 29 30 - 4950 - 64 65+
Source: Pew Research, Social Media Update 2014
Location
77% of accounts lie outside of the United States
In the United States: 25% of adults living in urban areas 23% of adults living in the suburbs 17% of adults living in rural areas
Use Twitter
Source: Pew Research, Social Media Update 2014
Education
30% of adults who went to college 24% of adults with some college
experience 16% of adults who graduated high
school or less
Use Twitter
Source: Pew Research, Social Media Update 2014
Income
27% of adults who make $75K+ 27% of adults who make between $50 -
$74,999K 21% of adults who make between $30 –
$49K 20% of adults who make < $30K
Use Twitter
Source: Pew Research, Social Media Update 2014
Gender
29% of Women & 22% of Men
Use Instagram
Source: Pew Research, Social Media Update 2014
Age
53% of adults 18 – 29
25% of adults 30 – 49
11% of adults 50 – 64
6% of adults 65+
Use Instagram
53%
25%11% 6%
18 - 29 30 - 4950 - 64 65+
Source: Pew Research, Social Media Update 2014
Location
In the United States: 28% of adults living in urban
areas 26% of adults living in the
suburbs 19% of adults living in rural
areas
Use Instagram
Source: Pew Research, Social Media Update 2014
Education
31% of adults who went to college 24% of adults with some college
experience 23% of adults who graduated high
school or less
Use Instagram
Source: Pew Research, Social Media Update 2014
Income
26% of adults who make $75K+ 26% of adults who make between $50 -
$74,999K 23% of adults who make between $30 –
$49K 28% of adults who make < $30K
Use Instagram
Source: Pew Research, Social Media Update 2014
Gender
42% of Women & 13% of Men
Use Pinterest
Source: Pew Research, Social Media Update 2014
Age
34% of adults 18 – 29
28% of adults 30 – 49
27% of adults 50 – 64
17% of adults 65+
Use Pinterest
34%28% 27%
17%
18 - 29 30 - 4950 - 64 65+
Source: Pew Research, Social Media Update 2014
Location
In the United States: 30% of adults living in rural
areas 29% of adults living in the
suburbs 25% of adults living in urban
areas
Use Pinterest
Source: Pew Research, Social Media Update 2014
Education
32% of adults who went to college 30% of adults with some college
experience 20% of adults who graduated high
school or less
Use Pinterest
Source: Pew Research, Social Media Update 2014
Income
34% of adults who make $75K+ 30% of adults who make between $50 -
$74,999K 28% of adults who make between $30 –
$49K 22% of adults who make < $30K
Use Pinterest
Source: Pew Research, Social Media Update 2014
Gender
28% of Men & 27% of Women
Use LinkedIn
Source: Pew Research, Social Media Update 2014
Age
23% of adults 18 – 29
31% of adults 30 – 49
30% of adults 50 – 64
21% of adults 65+
Use LinkedIn
23%31% 30%
21%
18 - 29 30 - 4950 - 64 65+
Source: Pew Research, Social Media Update 2014
Location
111M+ users in the United States. 32% of adults living in urban
areas 29% of adults living in the
suburbs 14% of adults living in rural
areas
Use LinkedIn
Source: Pew Research, Social Media Update 2014
Education
The fastest growing demographics are students and recent college graduates, making up over 39 million users. 50% of adults who went to college 22% of adults with some college
experience 12% of adults who graduated high
school or less
Use LinkedIn
Source: Pew Research, Social Media Update 2014
Income
44% of adults who make $75K+ 31% of adults who make between $50 -
$74,999K 21% of adults who make between $30 –
$49K 15% of adults who make < $30K
Use LinkedIn
Google+
Source: Social Sprout - Social Media Demographics to Inform a Better Segmentation Strategy
Gender
Google+ Users: 73.7% Men 26.3% Women
Source: Social Sprout - Social Media Demographics to Inform a Better Segmentation Strategy
Location
Google+ Users: 55% live in the United States 18% in India 6% in Brazil 5% in the United Kingdom 4% in Canada
Tumblr
Source: Pew Research, Mobile Messaging and Social Media 2015
Gender
11% of Women & 10% of Men
Use Tumblr
Age
26.9% of adults 18 – 24
21.7% of adults 25 -34
16.8% of adults 35 - 44
15.5% of adults 45 -54
11.1% of adults 55 – 64
8% of adults 65+
Use Google+
26.9%21.7%
16.8%15.5%11.1%
8%
18 - 24 25 - 34 35 - 44 45 - 54
Source: Statista.com
Source: Pew Research, Mobile Messaging and Social Media 2015
Location
16% of adults living in rural areas
8% of adults living in the urban areas
3% of adults living in suburbs
Use Tumblr
Education
13% of adults with some college experience
10% of adults who graduated high school or less
9% of adults who went to college
Use Tumblr
Source: Pew Research, Mobile Messaging and Social Media 2015
Income
16% of adults who make < $30K 11% of adults who make $75K+ 8% of adults who make between $30 –$49K 4% of adults who make between $50 -
$74,999K
Use Tumblr
Source: Pew Research, Mobile Messaging and Social Media 2015
Mary Ann DavisDigital Marketer & Strategist
Specializing in developing strategic marketing plans using an effective mix of
multi-channel approaches that grow business development.
about.me/[email protected]
