Social Media Tips and Tools to Post Smarter · •⅓ of your social content should promote your...
Transcript of Social Media Tips and Tools to Post Smarter · •⅓ of your social content should promote your...
Social Media Tips and Tools to Post Smarter
• The benefits of editorial calendars and content scheduling• How to create an editorial calendar• Scheduling programs• Analyzing data• Additional resources
Tweet your questions to @laurblaker and tap into the conversation online using hashtags #CACELearn and #CACESocialMedia.
•Ensures consistent posting
•Helps to develop a strategic plan
•Provides an archive
•Helps to measure results
•⅓ of your social content should promote your organization
•⅓ of your content should share ideas and stories from within your industry or like-minded educational institutions
•⅓ of your social content should be about personal interactions and building your sense of community.
•Hootsuite
•SproutSocial
•Buffer
•SocialOomph
•TweetDeck
•Followers/Page Likes
•Post Reach
•Engagement
•Acquisition/Referral Sources
•Often found in Facebook Insightsor Twitter Analytics etc.
•Hubspot blog.hubspot.com
•Moz moz.com/blog
•KissMetrics blog.kissmetrics.com• BufferApp blog.bufferapp.com
Review the conversation online using hashtags #CACELearn and #CACESocialMedia.