5 ways your brand should be using social media in 2014
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5 Ways Your Brand Should Be Using Social Media in 2014. Susie Cox- Social media strategist, Fresh Egg.
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How should your business be using social media in 2014? Here are our top five tips, including social media and email integration and finding influencers. For a full overview of my presentation, visit: http://www.freshegg.co.uk/blog/5-ways-your-brand-should-be-using-social-media-in-2014
Transcript of 5 ways your brand should be using social media in 2014
5 Ways Your Brand Should Be Using Social Media in 2014.Susie Cox- Social media strategist, Fresh Egg.
• 1. Innovative customer service
• 2. Video content
• 3. Paid social media ads
• 4. Find your influencers
• 5. Integrate with email
Introduction
Innovative customer service.5 Ways Your Brand Should Be Using Social Media in 2014.
• 56% of customer tweets to companies are being ignored (source: AllTwitter)
• 80% of social media users prefer to connect with brands through Facebook (source: Business2Community)
• 71% of consumers complain online because traditional channels have failed (source: Our Social Times)
Innovative customer service
• The ‘We’re really sorry’ tweet• The ‘Bad stuff is happening’ tweet• The ‘Here’s a quick fix’ tweet• The ‘You need to go here for help’ tweet• The ‘Here’s something else you can do with our product’ tweet• The ‘Help us get better’ tweet• The ‘Thanks, you’re too kind’ tweet
Innovative customer service
Innovative customer service
Innovative customer service
Innovative customer service
Video content.5 Ways Your Brand Should Be Using Social Media in 2014.
Video content
Video content
http://brandsonvine.com/
• Create an introduction to your company video and embed on your homepage
• Ask your customers to create video testimonials
• Create a ‘behind the scenes’ video
• Create a video that is relevant to your customers’ FAQs
Video content
Video content
Paid social media ads5 Ways Your Brand Should Be Using Social Media in 2014.
Paid social ads
• Decrease in the reach of most Facebook page posts last year, this suggests the platform is trying to force marketers to use ads to get the same levels of reach they were used to
• Better targeting options across a range of demographics and interests.
• More in-depth reporting to help demonstrate ROI.
• Drive traffic AND engagement
Paid social ads
Paid social ads
Paid social ads
Paid social ads
Find your influencers5 Ways Your Brand Should Be Using Social Media in 2014.
Find your influencers
“92 percent of consumers around the world say they trust word-of-mouth recommendations from family and friends over all other forms of advertising.” (source: Nielsen Report)
Find your influencers
Find your influencers
Find your influencers
Integrate with email.5 Ways Your Brand Should Be Using Social Media in 2014.
Integrate with email
• Provide active share buttons within the email to encourage readers to share excerpts
• Ask your email subscribers to like you on Facebook/Follow you on Twitter, but also provide them with an incentive
• Provide a link or subscription button to your email list on your social media profile pages.
• Incorporate your most popular email content into status updates (and vice versa).
Integrate with email
• Embed a tweet
Integrate with email
http://www.freshegg.co.uk/guide-to-social-media-advertising
Integrate with email
ThanksQuestions?
@susie_cox
