Social Media-The Next Level of Internet Marketing Creating Blogs Neil Baum New Orleans, Louisiana.
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Transcript of Social Media-The Next Level of Internet Marketing Creating Blogs Neil Baum New Orleans, Louisiana.
![Page 1: Social Media-The Next Level of Internet Marketing Creating Blogs Neil Baum New Orleans, Louisiana.](https://reader035.fdocuments.in/reader035/viewer/2022062407/56649d9d5503460f94a86e11/html5/thumbnails/1.jpg)
Social Media-The Next Social Media-The Next Level of Internet MarketingLevel of Internet Marketing
Creating Blogs
Neil Baum
New Orleans, Louisiana
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Getting Started-The Big 4Getting Started-The Big 4
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BloggingBlogging
• Easiest way to communicate with patients and potential new patients
• Website maintained by an individual with regular entries which allows readers to interact with the author
• Contains text, images, videos and links to other blogs and websites
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Website vs. BlogWebsite vs. Blog
• Static• Facts, figures,
articles• Serious information• One way flow of
information
• Interactive-easy to modify by average user
• Links, talk, commentary
• Not so serious• Promotes interaction
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BloggingBlogging
• Hosted on your own server with software-WordPress, Blogger, MovableType, LiveJournal
• Blogger.com, GoingOn.com, Wordpress.com
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BloggingBlogging
• Requires regular posting
• Want to keep the eyeballs returning
• Promotes a forum to exchange between you and your existing patients as well as potential new patients
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5 Steps for Blogging On 5 Steps for Blogging On WordPress.comWordPress.com
1. Go to WordPress.com
2. Create a free account
3. Select “New Post” button
4. Type out your content
5. Hit “Publish”
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#1 Create a New Account#1 Create a New Account
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10-Step Walk-Through 10-Step Walk-Through GuideGuide
http://learn.wordpress.com/
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#1 Create New Account#1 Create New Account
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#1 Create New Account#1 Create New Account
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#1 Create New Account#1 Create New Account
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#2 Create A Blog#2 Create A Blog
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#2 Adding Content#2 Adding Content
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#2 Adding Content#2 Adding Content
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#3 Adding Categories#3 Adding Categories
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#3 Add New Category#3 Add New Category
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#3 Adding Categories and #3 Adding Categories and TagsTags
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#3 Add Tags#3 Add Tags
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#4 Publish Your Blog#4 Publish Your Blog
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Finished ProductFinished Product
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Importance of TitlesImportance of Titles
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Use Catchy TitlesUse Catchy Titles
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Catchy TitlesCatchy Titles
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Check Your TrafficCheck Your Traffic
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Connect Your Website to Connect Your Website to Your BlogsYour Blogs
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Bottom LineBottom Line
• Social media is the new, new thing
• Blogging is one of the easiest ways to get started
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Let me hear from youLet me hear from you
• www.neilbaum.com
• 504.891.8454