Social Media-The Next Social Media-The Next Level of Internet MarketingLevel of Internet Marketing
Creating Blogs
Neil Baum
New Orleans, Louisiana
Getting Started-The Big 4Getting Started-The Big 4
BloggingBlogging
• Easiest way to communicate with patients and potential new patients
• Website maintained by an individual with regular entries which allows readers to interact with the author
• Contains text, images, videos and links to other blogs and websites
Website vs. BlogWebsite vs. Blog
• Static• Facts, figures,
articles• Serious information• One way flow of
information
• Interactive-easy to modify by average user
• Links, talk, commentary
• Not so serious• Promotes interaction
BloggingBlogging
• Hosted on your own server with software-WordPress, Blogger, MovableType, LiveJournal
• Blogger.com, GoingOn.com, Wordpress.com
BloggingBlogging
• Requires regular posting
• Want to keep the eyeballs returning
• Promotes a forum to exchange between you and your existing patients as well as potential new patients
5 Steps for Blogging On 5 Steps for Blogging On WordPress.comWordPress.com
1. Go to WordPress.com
2. Create a free account
3. Select “New Post” button
4. Type out your content
5. Hit “Publish”
#1 Create a New Account#1 Create a New Account
10-Step Walk-Through 10-Step Walk-Through GuideGuide
http://learn.wordpress.com/
#1 Create New Account#1 Create New Account
#1 Create New Account#1 Create New Account
#1 Create New Account#1 Create New Account
#2 Create A Blog#2 Create A Blog
#2 Adding Content#2 Adding Content
#2 Adding Content#2 Adding Content
#3 Adding Categories#3 Adding Categories
#3 Add New Category#3 Add New Category
#3 Adding Categories and #3 Adding Categories and TagsTags
#3 Add Tags#3 Add Tags
#4 Publish Your Blog#4 Publish Your Blog
Finished ProductFinished Product
Importance of TitlesImportance of Titles
Use Catchy TitlesUse Catchy Titles
Catchy TitlesCatchy Titles
Check Your TrafficCheck Your Traffic
Connect Your Website to Connect Your Website to Your BlogsYour Blogs
Bottom LineBottom Line
• Social media is the new, new thing
• Blogging is one of the easiest ways to get started
Let me hear from youLet me hear from you
• www.neilbaum.com
• 504.891.8454
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