Social Media Road Map
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Transcript of Social Media Road Map
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NOLAND HOSHINO | BCAUSE MEDIA
ASH SHEPHERD | MINDS ON DESIGN LAB
ROAD MAP
. . . . . . . . . . . . . . . . . i
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Why
Why
Why
Why
Why
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My goal for using social media is…
From the SMObooks.com “Social Media Road Map”
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From the SMObooks.com “Social Media Road Map”
Short-term Objective
Long-term Objective
___________________________ ____________________________________(Action Verb) (Specific Item)
by ____________________ before ______________________________
(Measurement) (Time-Specific)
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What is your organization’s bumper sticker message?
Use no more than 10 words
From the SMObooks.com “Social Media Road Map”
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Where are they?
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Other Nonprofit organizations
Influencers/Leaders
Companies
Campaigns
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Actions
Implications
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Monday Listen & learn | Share resources
Tuesday Build relationships and ask questions
Wednesday Share blog post | Highlight relevant research
Thursday Summarize responses to questions
Friday Curate good reads/links from the week
Saturday Reminders for events
Sunday Take the day off
From the SMObooks.com “Social Media Road Map”
Theme
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Task Today I will do these things Time
1 Listen for keywords related to my organization 15 mins
2 Post new video on YouTube 15 mins
3 Share articles about new widget on Facebook wall 10 mins
4Google+ hangout with volunteers and supporters to share upcoming events and news
30 mins
From the SMObooks.com “Social Media Road Map”
Date _____________________ Theme ________________________________Monday Share Resources
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How efficient is your social media strategy?
What type of tools do you use?
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Social Media Management Dashboards
Social Media Monitoring Tools
Tools to Find Content
Tools to Locate Target Audience
Measurement | Analytics ToolsAsk people in your social network what favorite social tools they are using
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Measureable Objective
From the SMObooks.com “Social Media Road Map”
Before After
What did you learn? ________________
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Did you meet your objectives?
What did your audience respond to?
Something I tried and want to change
I feel like I’m most successful with social media when…
From the SMObooks.com “Social Media Road Map”
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What are your pain points?
What do you struggle with using social media?
How can we help you?
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