Road Map- Social Media
-
Upload
rocket-media -
Category
Technology
-
view
2.343 -
download
0
Transcript of Road Map- Social Media
![Page 1: Road Map- Social Media](https://reader033.fdocuments.in/reader033/viewer/2022052523/5550a00db4c90590208b4bdb/html5/thumbnails/1.jpg)
![Page 2: Road Map- Social Media](https://reader033.fdocuments.in/reader033/viewer/2022052523/5550a00db4c90590208b4bdb/html5/thumbnails/2.jpg)
![Page 3: Road Map- Social Media](https://reader033.fdocuments.in/reader033/viewer/2022052523/5550a00db4c90590208b4bdb/html5/thumbnails/3.jpg)
![Page 4: Road Map- Social Media](https://reader033.fdocuments.in/reader033/viewer/2022052523/5550a00db4c90590208b4bdb/html5/thumbnails/4.jpg)
![Page 5: Road Map- Social Media](https://reader033.fdocuments.in/reader033/viewer/2022052523/5550a00db4c90590208b4bdb/html5/thumbnails/5.jpg)
![Page 6: Road Map- Social Media](https://reader033.fdocuments.in/reader033/viewer/2022052523/5550a00db4c90590208b4bdb/html5/thumbnails/6.jpg)
![Page 7: Road Map- Social Media](https://reader033.fdocuments.in/reader033/viewer/2022052523/5550a00db4c90590208b4bdb/html5/thumbnails/7.jpg)
Time spent per person per month on Facebook =
![Page 8: Road Map- Social Media](https://reader033.fdocuments.in/reader033/viewer/2022052523/5550a00db4c90590208b4bdb/html5/thumbnails/8.jpg)
Lets Start With Facebook…
Update frequently, but not too frequently.Create exclusive content.
Compelling conversations matter.
![Page 9: Road Map- Social Media](https://reader033.fdocuments.in/reader033/viewer/2022052523/5550a00db4c90590208b4bdb/html5/thumbnails/9.jpg)
Facebook… Continued
Take advantage of email lists (or start building one.)
Make your fans feel special.
Stop talking about yourself.
![Page 10: Road Map- Social Media](https://reader033.fdocuments.in/reader033/viewer/2022052523/5550a00db4c90590208b4bdb/html5/thumbnails/10.jpg)
Facebook… ContinuedUse your other marketing and
communication channels.Don’t assume your Twitter audience is
your Facebook audience too.Facebook users love photos and
videosKeep it professional
![Page 11: Road Map- Social Media](https://reader033.fdocuments.in/reader033/viewer/2022052523/5550a00db4c90590208b4bdb/html5/thumbnails/11.jpg)
Amount of “tweets” that are posted daily =
![Page 12: Road Map- Social Media](https://reader033.fdocuments.in/reader033/viewer/2022052523/5550a00db4c90590208b4bdb/html5/thumbnails/12.jpg)
Moving onto Twitter
![Page 13: Road Map- Social Media](https://reader033.fdocuments.in/reader033/viewer/2022052523/5550a00db4c90590208b4bdb/html5/thumbnails/13.jpg)
Twitter… Continued Tweet updates and
special offers.
Demonstrate wider leadership and know-how.
Be Professional and Personable
![Page 14: Road Map- Social Media](https://reader033.fdocuments.in/reader033/viewer/2022052523/5550a00db4c90590208b4bdb/html5/thumbnails/14.jpg)
Twitter… Continued
Tweet a few times a day and space them out.
80/20 Rule.What to TrackWho to Follow
![Page 15: Road Map- Social Media](https://reader033.fdocuments.in/reader033/viewer/2022052523/5550a00db4c90590208b4bdb/html5/thumbnails/15.jpg)
Users World Wide =
![Page 16: Road Map- Social Media](https://reader033.fdocuments.in/reader033/viewer/2022052523/5550a00db4c90590208b4bdb/html5/thumbnails/16.jpg)
Up Next…Foursquare
Claim your business
Identify Employe
es
Add a description
to the venue
![Page 17: Road Map- Social Media](https://reader033.fdocuments.in/reader033/viewer/2022052523/5550a00db4c90590208b4bdb/html5/thumbnails/17.jpg)
Foursquare… Continued
Create a campaign
Reward loyal customers
Engage your customers
![Page 18: Road Map- Social Media](https://reader033.fdocuments.in/reader033/viewer/2022052523/5550a00db4c90590208b4bdb/html5/thumbnails/18.jpg)
Foursquare….Continued
Put up foursquare signage reminding customer to “Check In”.
Monitor for duplicate or incorrect information.
Run two specials at once.
Try new things.
![Page 19: Road Map- Social Media](https://reader033.fdocuments.in/reader033/viewer/2022052523/5550a00db4c90590208b4bdb/html5/thumbnails/19.jpg)
How to measure Social Media ROI Conversation
Participation
Measure Traffic
SEO Ranking
Measure Sales
Define goals
Business Reputation and Brand Awareness
![Page 20: Road Map- Social Media](https://reader033.fdocuments.in/reader033/viewer/2022052523/5550a00db4c90590208b4bdb/html5/thumbnails/20.jpg)
Key Takeaways and Items to keep in mind
Include links to social sites on website (and key placement)
Getting employees on board (Best Brand Advocates)
![Page 21: Road Map- Social Media](https://reader033.fdocuments.in/reader033/viewer/2022052523/5550a00db4c90590208b4bdb/html5/thumbnails/21.jpg)