Social Media Re-Boot 2011
-
Upload
kyle-sexton -
Category
Business
-
view
602 -
download
1
Transcript of Social Media Re-Boot 2011
![Page 1: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/1.jpg)
SOCIAL MEDIA RE-BOOT
Flip The Traditional Marketing Funnel On Its Side
![Page 2: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/2.jpg)
1 YEAR AGO THEY SAID… Google unstoppable at #1 Facebook #4 web site with biz
potential YouTube growing faster than we can
count LinkedIn growth “due to high
unemployment” MySpace losing ground fast Face2Face approaching 300 members Twitter (still here)
![Page 3: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/3.jpg)
A WHOLE YEAR WENT BY?
Facebook tops Google.com in rankings
YouTube heading for #1 in search LinkedIn introduced Company Pages MySpace falling off a cliff Face2Face approaching 700
members Twitter (still here)
![Page 4: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/4.jpg)
![Page 5: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/5.jpg)
![Page 6: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/6.jpg)
FOUNDATION OF TODAY’S TALK Twitter is open and searchable;
Facebook is not Your Twitter followers are not sending
you messages; Your Facebook friends are
Networking rules apply: Be interested; be interesting
![Page 7: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/7.jpg)
SOCIAL MEDIA CONCERNS
What are they?Security
Employee Productivity
Don’t Have Time
How Do I Manage This?
I Don’t Understand RSS
![Page 8: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/8.jpg)
![Page 9: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/9.jpg)
![Page 10: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/10.jpg)
FACEBOOK: too big to ignore? 500 Million Users (150m in USA) Half will log in today Average user has 130 friends 200 Million mobile users Mobile users are twice as active Profiles are for people; Pages are for
business
![Page 11: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/11.jpg)
![Page 12: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/12.jpg)
![Page 13: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/13.jpg)
FACEBOOK TIPS
1. Profile: Use lists to manage your friends
2. Use a PAGE for your business – unlimited fans
3. 25 Fans or more? Create a username at facebook.com/username
4. Ask fans for their opinions to engage them
![Page 14: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/14.jpg)
![Page 15: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/15.jpg)
TWITTER: stream or river?
17 Million Users (7% of US population)
53% are lurkers (inactive profiles) 75% of tweets don’t come from
Twitter.com 3rd party apps like TweetDeck,
HootSuite and Twitterfeed are growing fast
Use it to share links, ideas, headlines, crowd-sourcing (asking opinions)
![Page 16: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/16.jpg)
![Page 17: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/17.jpg)
![Page 18: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/18.jpg)
![Page 19: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/19.jpg)
WHAT’S HOT IN 2011
Kyle’s Picks1. YouTube2. Groupon3. Crowdrise
![Page 20: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/20.jpg)
![Page 21: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/21.jpg)
![Page 22: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/22.jpg)
![Page 23: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/23.jpg)
![Page 24: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/24.jpg)
![Page 25: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/25.jpg)
HOW & WHY DOES FACE2FACE WORK?
Flip The Traditional Marketing Funnel On Its Side
![Page 26: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/26.jpg)
Why Does This Work?1. Search loves social
(Google loves SalemChamber.org)2. Social networks want your content3. Search engines look for content4. Chamber has members who have news to
post5. Members post news which gets sent to
Facebook, LinkedIn and Twitter (SEARCHABLE)6. Search engines discover member content7. Structured properly=Search Engine
Optimization
![Page 27: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/27.jpg)
HOW Does This Work?
1. Start with your Blog or Face2Face NewsShare Page
![Page 28: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/28.jpg)
![Page 29: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/29.jpg)
![Page 30: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/30.jpg)
![Page 31: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/31.jpg)
HOW Does This Work?
1. Start with your Blog or Face2Face NewsShare Page
2. Now add your RSS feed to Twitterfeed.com
3. Tell Twitterfeed to send it to Twitter
![Page 32: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/32.jpg)
![Page 33: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/33.jpg)
HOW Does This Work?
1. Start with your Blog or Face2Face NewsShare Page
2. Now add your RSS feed to Twitterfeed.com
3. Tell Twitterfeed to send it to Twitter4. Tell LinkedIn to import your status from
Twitter5. Tell Twitterfeed to send it to Facebook
OR connect your Facebook to Twitter at facebook.com/twitter
![Page 34: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/34.jpg)
![Page 35: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/35.jpg)
HOW Does This Work?
1. Start with your Blog or Face2Face NewsShare Page
2. Now add your RSS feed to Twitterfeed.com3. Tell Twitterfeed to send it to Twitter4. Tell LinkedIn to import your status from Twitter5. Tell Twitterfeed to send it to Facebook
OR connect your Facebook to Twitter at facebook.com/twitter
6. Find more RSS feeds at Feedzilla and other RSS directories
![Page 36: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/36.jpg)
BLOGS & PRESS RELEASESFlip The Traditional Marketing Funnel On Its Side
![Page 37: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/37.jpg)
Writing News Releases
Effective Headlines The First Paragraph The Middle Paragraphs —End— Boilerplate
![Page 38: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/38.jpg)
Writing Effective Headlines Use the active voice: Logical
sentence structure, active voice and strong present-tense verbs
A “capital” idea: The first word in the headline should be capitalized as should all proper nouns. Most headline words appear in lower-case letters. Do not capitalize every word
![Page 39: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/39.jpg)
The First Paragraph
Must contain the FIVE W’s: Who, what, where, when, why
Must contain NEWS
Make it interesting
![Page 40: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/40.jpg)
The Middle Paragraphs
Should be in order of importance
Can include statistics and/or quotes
Should answer the question of “How” the first paragraph came to be
Should serve as the basis of future posts
![Page 41: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/41.jpg)
Boilerplate
In 5 sentences or less, Who are you?
Contains complete contact information
Should be consistent; inconsistent = unprofessional
![Page 42: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/42.jpg)
Video Tips
Videos should be relevant to your business or customer base
Upload videos to your YouTube profile
Embed your YouTube videos to your web site, blog, Ning site, etc.
![Page 43: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/43.jpg)
Status Update Tips
Keep it business focused more than personal
Use them to remind people of something you’ve already posted, without duplicating posts, or reposting
![Page 44: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/44.jpg)
PUT IT ALL TOGETHERFlip The Traditional Marketing Funnel On Its Side
![Page 45: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/45.jpg)
![Page 46: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/46.jpg)
![Page 47: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/47.jpg)
![Page 48: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/48.jpg)
![Page 49: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/49.jpg)
![Page 50: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/50.jpg)
![Page 51: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/51.jpg)
![Page 52: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/52.jpg)
![Page 53: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/53.jpg)
![Page 54: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/54.jpg)
![Page 55: Social Media Re-Boot 2011](https://reader036.fdocuments.in/reader036/viewer/2022081602/55589b53d8b42aa6708b4b38/html5/thumbnails/55.jpg)