Social Media Marketing Boot Camp
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Transcript of Social Media Marketing Boot Camp
![Page 1: Social Media Marketing Boot Camp](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4eaa7bb61eb7d158b46d9/html5/thumbnails/1.jpg)
How to Establish a Brand Personality
Through Social Media
@DaveKerpen, CEO, @LikeableMediaAuthor of @LikeableBook
![Page 2: Social Media Marketing Boot Camp](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4eaa7bb61eb7d158b46d9/html5/thumbnails/2.jpg)
Humanize Your Brand
![Page 3: Social Media Marketing Boot Camp](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4eaa7bb61eb7d158b46d9/html5/thumbnails/3.jpg)
Find Your Voice
![Page 4: Social Media Marketing Boot Camp](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4eaa7bb61eb7d158b46d9/html5/thumbnails/4.jpg)
Always Be Listening
Constantly listen to, and learn from, your online audience.
![Page 5: Social Media Marketing Boot Camp](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4eaa7bb61eb7d158b46d9/html5/thumbnails/5.jpg)
Always Be Listening
![Page 6: Social Media Marketing Boot Camp](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4eaa7bb61eb7d158b46d9/html5/thumbnails/6.jpg)
Be Responsive
Respond to everyone. Both positive AND negative comments.
![Page 7: Social Media Marketing Boot Camp](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4eaa7bb61eb7d158b46d9/html5/thumbnails/7.jpg)
Be Transparent
Be honest. Be human. Humans make mistakes.
![Page 8: Social Media Marketing Boot Camp](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4eaa7bb61eb7d158b46d9/html5/thumbnails/8.jpg)
Deliver Engaging Content
Create a dialogue. Give users a reason to interact with your brand.
![Page 9: Social Media Marketing Boot Camp](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4eaa7bb61eb7d158b46d9/html5/thumbnails/9.jpg)
Utilize Multimedia
Extend your brand’s personality via multimedia.
![Page 10: Social Media Marketing Boot Camp](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4eaa7bb61eb7d158b46d9/html5/thumbnails/10.jpg)
Share & Inspire Stories
Every brand has a story to tell.
![Page 11: Social Media Marketing Boot Camp](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4eaa7bb61eb7d158b46d9/html5/thumbnails/11.jpg)
Share & Inspire Stories
So does every customer.
![Page 12: Social Media Marketing Boot Camp](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4eaa7bb61eb7d158b46d9/html5/thumbnails/12.jpg)
Provide Value
Make sure your content adds value for your fans and followers.
![Page 13: Social Media Marketing Boot Camp](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4eaa7bb61eb7d158b46d9/html5/thumbnails/13.jpg)
Surprise & Delight
Stand out and be personal by going above and beyond to show how much you appreciate your customers.