Social Media Preso by Sawmill Marketing Public Relations
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Social Media Presentation September 13, 2012 Jeff Davis aka @contactjeff
Transcript of Social Media Preso by Sawmill Marketing Public Relations
Social Media Presentation
September 13, 2012Jeff Davis aka @contactjeff
SOCIAL MEDIA STRATEGY///
• Why use Social Media?
– Humanize and bring personality to your organization– Demonstrate savvy and progressive nature of a brand– Take leadership role in a category– Engage in 2-way conversation with key audiences– Encourage product/service trial and reward brand loyalty– Appear in Google search results– Communicate directly to target audience without a
media ‘filter’– Generate word of mouth buzz, media coverage– Defend the brand as necessary
SOCIAL MEDIA STRATEGY///
• Ways Law Firms/Attorneys Use Twitter, Facebook, LinkedIn
– Monitor competing firms/attorneys and search terms– Distribute news and updates– Research: industries, cases, experts, data/information
gathering– Promote practice areas, expertise and case wins– Extension and expansion of client service– Networking– Associate retention and recruitment– Share corporate culture– Connect with media– SEO
SearchListening/Monitoring
Dashboard: HootSuite
Alerts: Twilert
Internal: Social Media Policy and Training
Media
Which Of The Following Social Media Tools Are Used In Your Reporting?
Source: Middleberg and Society for New Communications Research
Answer %
Company Websites 78%
Facebook 75%
Blogs 70%
Twitter 69%
Online Video 54%
Wikipedia 53%
LinkedIn 31%
Citizen Photos 28%
Other (specify): 10%
MySpace 10%
Tumblr 5%
CASE STUDY//
RESPONSE VIA FACEBOOK//
MINUTES LATER//
ON THE SHOW!//
MEDIA FINDS VALUE IN TWITTER//
‘Guide to Maryland Media on Twitter’[www.sawmillmarketing.com]
Business-to-Business Examples
• Source: Eric Schwartzman and Paul Gillin
Blogs
Social Media and Crisis PR
• “Journalism is the first rough draft of history”– Philip L. Graham, Washington Post
CRISIS MANAGEMENT
Chrysler
Chrysler
Dominos Video
CEO Responds
Mobile
Managing Perceptions of Your Firm’s Reputation
• Add social media to mix of media, web, brochures, events
• Listen so you are aware of the conversations• Your expanded role: ‘content curation’• Conduct training so your team understands SM and its
role• Implement and enforce a social media policy• Recognize that media is becoming a secondary (yet still
important) audience• Integrate SM with your crisis communications plan• Don’t try to be an expert in everything, all at once!
Five Trends in Social Media
• Gamification• Mobile Revolution• Location-Based Marketing/Geofencing• Influence Marketing• Augmented Reality
Gamification
• Integrating game dynamics in order to drive participation.
Mobile Revolution
GeofencingLocation Based Marketing
Influence Marketing
Augmented Reality
Recommended Resources
