Social Media @ Pioneer - South Central College Sessions/So… · Farmer Engagement . 5 Organization...

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Social Media @ Pioneer Curt Hoffbeck Field Agronomist Eastern South Dakota & SW Minnesota

Transcript of Social Media @ Pioneer - South Central College Sessions/So… · Farmer Engagement . 5 Organization...

Page 1: Social Media @ Pioneer - South Central College Sessions/So… · Farmer Engagement . 5 Organization Engagement . Social Media @ Pioneer . We Use Social Media to: •Build relationships

Social Media @ Pioneer Curt Hoffbeck Field Agronomist

Eastern South Dakota & SW Minnesota

Page 2: Social Media @ Pioneer - South Central College Sessions/So… · Farmer Engagement . 5 Organization Engagement . Social Media @ Pioneer . We Use Social Media to: •Build relationships
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22% of time online

is spent on social media

More than 140 million active users,

sending 340 million tweets daily

901 million monthly active users 54% monthly users access it via a mobile device

106.7 million unique visitors per month

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Farmer Engagement

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Organization Engagement

Page 6: Social Media @ Pioneer - South Central College Sessions/So… · Farmer Engagement . 5 Organization Engagement . Social Media @ Pioneer . We Use Social Media to: •Build relationships

Social Media @ Pioneer

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We Use Social Media to: • Build relationships with our growers and associations • Provide information and resources to our growers; especially

agronomy information. • Give employees a way to share Pioneer news/information • And more!

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Account Followers

Pioneer Twitter 10,700+

BU Accounts Combined 3,500+

As of 11/1/2012

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Encourage You to Utilize the

Flipboard App

• Better user viewing experience of Twitter

• Reads like an electronic newspaper

• Makes Tweets come to life and more interactive

• Pictures

• Videos

• Links to PDFs

• Links to more information on your website.

– i.e. www.pioneer.com

Manage all your business and personal favorites in one

place.

• Key Twitter Accounts You Post to or Follow.

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What Twitter Can Be!

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Page 21: Social Media @ Pioneer - South Central College Sessions/So… · Farmer Engagement . 5 Organization Engagement . Social Media @ Pioneer . We Use Social Media to: •Build relationships

Encourage You to Utilize the

Flipboard App

• Better user viewing experience of Twitter

• Reads like an electronic newspaper

• Makes Tweets come to life and more interactive

• Pictures

• Videos

• Links to PDFs

• Links to more information on your website.

– i.e. www.pioneer.com

Manage all your business and personal favorites in one

place.

• Key Twitter Accounts You Post to or Follow.

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What Twitter Can Be!

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