Social Media Overview Project Socialize
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Project Socialize, LLC 2010 © Copyright 2010 “Social Media puts the “public” into PR and the “market” into marketing.” ~ Chris Brogan
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If you are not convinced that social media is right for your business, you will be after viewing this presentation. With statistics on Internet usage and user behavior, your mind will be changed.
Transcript of Social Media Overview Project Socialize
Project Socialize, LLC 2010
© Copyright 2010
“Social Media puts the “public” into PR and the “market” into marketing.” ~ Chris Brogan
� Social media are the social aspects of the web 2.0 applications: participation, openness, conversation, community and connectedness. ~SpannerWorks, 2007
� Social media are platforms for interaction and relationships, not content and ads. ~Mashable, 2008
� The online forms of communicating to the masses, which include: � Blogs � Microblogs � social networking sites � Podcasts ~PC Mag
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� Blogs – websites that contain entries/articles in reverse chronological order
� Microblogs – websites that contain brief entries
focused on daily activities
� Social networking sites - the informal development of contacts or exchanging of information with others online
� Podcasts - An audio broadcast that has been
converted to an MP3 file or other audio file format for playback in a digital music player.(3)
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Additional platforms: � Social bookmarking - Ranking a website by
users who like the content rather than by the total number of links to the site.(4)
� Social aggregators – Websites that pull together information from multiple social media platforms into a single location, or helps a user consolidate multiple social networking profiles into one profile.(5)
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� Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010
� Facebook's awareness is 88%
� 7% of Americans (17 million persons) actively use Twitter
� 41% of Americans maintain a profile page on Facebook.
� Nearly two-thirds of active Twitter users access social networking sites using a mobile phone
� 51% of active Twitter users follow companies, brands or products on social networks
� Changes in customer buying behavior. � Increased word-of-mouth marketing.
Create a Strategy
Determine Target Sites
Develop a Network
Maintain a Presence
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� Successful use of social media: ¡ Incorporate into your marketing plan,
¡ Educate yourself and staff,
¡ Allocate time to listen – engage – maintain,
¡ Measure your results,
¡ Have fun!
ARE YOU?
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Nikki J. Means, CEO Project Socialize Phone: 513-779-2444 Email: [email protected] Website: http://ProjectSocialize.com Twitter: @ProjectSocializ Facebook: @ProjectSocialize YouTube: https://www.youtube.com/channel/UCvv_Ul9cpKVl1lR4VyxBu-g
