Social Media &Electronic Marketing

Presenter:

Dana R. Zezzo ProTowels Etc.440-344-5933| dzezzo@protowelsetc.com

www.protowelsetc.com

Pro Towels Etc.

Dana Zezzo Dana Zezzo

Pro Towels Etc.Pro Towels Etc.

Dana Zezzo

Social Media and Electronic Marketing

Feb 17th 2011 / 8:30-10amPresenter: Dana Zezzo, Pro Towels Etc.Dana is an expert at utilizing social media as a marketing tool. Even better, he puts Social Media "in context" within our industry. This session is essential for any business professional looking to learn more about how social media can grow business. Leave this session excited and empowered, ready to take on the world of social media with actionable plans that work to increase visibility and sales.

Consumer Buying & Research Habits Have Changed

6 Key Discussions of Social Media

• Accessibility

• Brand – Company vs Individual

• Content

• Time• Electronic Marketing (Spider Web Theory)

• Tracking ROI

• Stay in front of clients & prospects• Know your clients/prospects better

– Identify unknown connections

• Find new prospects• Branding• Sales• Fun

Benefit From Social Networking

Accessibility!Be where your customers are!

What We Want to Prove TodayThe Ultimate Rolodex?

BrandCompany VS Individual

Add Personality and Humaness your Brand

New Economy = Transparency

POST• Events

• Videos

• Discussions

• Photos

• Blog Articles

• Press Releases

Content

85% of all business is done after the 9th touch

Social Media to a salesperson is all about:

TOUCHES

BALANCE

For Full Article – Click Here

Understanding the SM “Shout Out”

• Take a genuine interest in your clients and their business.

• Compliment – understand generational or demographic views!

• Proper use of hyperlinks.

Time?

Daily Touches

The BIG Question … Social Media 30 – 60 minutes a day!

Satellite Radio Theory

So what does this tell you?

That people are using Social Networking Sites for

Building Relationships and

Research Before Buying

TRACKING ROI

This will improve your Google ranking

If Nothing Else …

What is your SM Strategy?

• Brand? (Consistent)• Posts? (Message)• Connections• Network• Google analytics• Goal?

– # of fans, followers or friends…– Comment streams….– Traffic or indirect sales…

Electronic Marketing

Spider Web Theory

• Do not over sell• Understand Post Volume • Be relevant & transparent• Live as if your mom is watching• Remember if you are mixing

– Don’t play games– Don’t drink and post

• Have fun!

Rules To Follow On All Sites

Recap – what should I be doing!

• Profiles• Rolodex• Touches• Building Network• Post (Balance)• Watch / Listen• Join Groups• Conversations

• Spider Web Theory• Satellite Radio Theory• Accessibility!

THANK YOU!

Presenter:

Dana R. Zezzo ProTowels Etc.