Social media barometer - Martin Waxman Social Capital Conf 2012
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Social Media Barometer Martin Waxman July 21, 2012 © 2012 Martin Waxman. All rights Reserved.
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Transcript of Social media barometer - Martin Waxman Social Capital Conf 2012
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Social Media Barometer
Martin WaxmanJuly 21, 2012
© 2012 Martin Waxman. All rights Reserved.
![Page 3: Social media barometer - Martin Waxman Social Capital Conf 2012](https://reader036.fdocuments.in/reader036/viewer/2022062420/55d54230bb61ebd62d8b4619/html5/thumbnails/3.jpg)
Search me…
Ontogeny recapitulates phylogeny
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The new generation gap
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I’d like that to go
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The face of new media
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Digital first communications
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…putting things in focus
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How we get there
1. Content2. Curation3. Connecting4. Community5. Commerce6. Creativity
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Barometer
1. Search me – semantic search…is it the end of serendipity?
2. Generation gap – 35 is the new dividing line
3. I’d like that to go– mobility means our online connections are always with us
4. Face of new media – we’re the programmers yet we don’t get paid
5. Digital first communications – media’s adapting. PR can no longer sit idly by…
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