1. 10 Top Tips & Tricks for Social Media Success orMaximise Your Use of Digital Media to Build Audiences, Consult, Campaign and Deliver Impact Josh Hoole Circuit Rider Development Manager, Communities 2.0

2. 3. What well cover

Overview of Social Media

Plan Your Strategy

Brand Your Elements

Measure Your Success

4. Your Organisation Reality check

Whats your organisationsattitudeto technology?

What isyour leadershiprole?

Who willdriveany changes?

Who willimplementany changes?

What support will you need?

5. Improve Your Online Presence - Why

Your website is1 in 270m

Communicate efficientlyto and with your service users/members/customers online

Reach more peopleby going to where they are

Driverelevant trafficto your website

Increase numberof members/followers/enquiries/sales

6. Social Media in the UK 2011 7. One Simple Aim Mobilise the right peopleto take the right action at the right time 8. Plan Your Strategy 5 Things Your Strategy Needs

Aligned to yourbusiness plan

Knowledge ofyour audience

Cleargoalsandmeasurements

Greatstories & lightweight media

Integration

9. 5 Things Your Strategy Needs Align to Your Business Plan

What is yourmission

What is your corebusiness aim

What are your corebusiness objectives

Communicationsplan?

10. 5 Things Your Strategy Needs Know Your Audience

Where are they online

Whatmotivatesthem

What do theylike

Learn from them/ crowd source new ideas

11. 5 Things Your Strategy Needs Set Goals and Measurements

WhatKPIsare important to you

SMART objectives

Realistic and manageabletargets

Metrics spreadsheets tomonitor progress

Measure, Measure, Measure 12. 5 Things Your Strategy Needs Source Stories and Lightweight Media

Who are yourbest story tellers

Whatengaging photoscan you use

Whatgreat videoscan youcreate

Whatmultimediado you have

What can yourclients/customers bringto the table?

13. 5 Things Your Strategy Needs Integrate Your Efforts

Cut acrossall departments

Interlinkingbetween all online presence

Link backto your website

Consistentlook & feel

14. Share This and Find Us On 15. Share This and Find Us On 16. Also think about

What should your online presence achieve?

What information is most important?

Who is your audience and where are they?

What are competitors / similar organisations doing?

17. Brand It All Up

Integrate your efforts

Its your organisation, not YouTubes!

Align look and feel across all tools

Simple changes = large impact

18. Brand It All Up St Davids Penknife Club - Local Fundraisers 19. 20. 21. Measure, Measure, MeasureMeaningful Metrics

Set realistic goals and a Measurement

Create a Metrics spreadsheet

Gather, analyse, act perpetual loop

Metric Measurement Grow Supporters List # Newsletter subs, RSS Subscribers Increase Blog comments Average # comments/posts Visitors to stay longer on site Stick rate, average time on site Increase action # petition signatures 22. Measure, Measure, MeasureMeaningful Metrics

UseGoogle Analyticsto see whose Tweets link to you

Keep track oftraffic referrersusing Google analytics

Discover thebig influencerswho drive traffic to you?

• Track them andgive them some love

• Bring them closer in

Facebook Insightsfor FB activity and measuring audience

TweetReachshows the, erm, reach of your tweets (!)

23. Measure, Measure, MeasureUseful Measurement Tools

Bit.ly- Link shortener that tracks usage

Google Alerts- Get emailed when people talk about you

Socialmention.com- Real-time social media search and analysis

search.twitter.com- Advanced twitter search

twitterpowersearch.com- Multiple searches on one screen

24. Google Analytics 25. Google Analytics 26. Facebook Insights 27. TweetReach 28. So, Top 10 Tips

Align SocMed strategy to Business Plan

Know your audience

Set Goals and Measurement Metrics

Source stories & lightweight media

Integrate your efforts

Unify your look & feel

Track and target referrers

Measure your impact

Gather, analyse, act

Adapt and be flexible

29. Any Questions? ? 30. @Communities2_0 @jho3446 click connect discover .org 0845 474 8282