Social Media Networks: Today’s Word of Mouth Presentation by Msindisi Fengu at the International...
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Transcript of Social Media Networks: Today’s Word of Mouth Presentation by Msindisi Fengu at the International...
Social Media Networks: Today’s Word of Mouth
Presentation by Msindisi Fengu
at the International Public Relations Assocation World CongressJohannesburgSouth Africa
2015
Presentation Outline
Professional background
SA PR experience
Print media online experience
Latest print media circulation figures
Professional Background
Worked in the marketing, communication and development (MCD) at a South African university
Moved to work as a journalist in print media
Award winning (investigative) journalist
Student of International Relations and Diplomacy – Integrated Organisational Communications among modules
MCD Experience At SA university
Writing articles for internal publications, newsletters
Taking photographs
Compiling media statements
Compiling media analysis reports [assessing media coverage and feedback]
Compiling media contact list
Print Media Experience
Working for the Daily Dispatch; previously for The Rep community newspaper
Won the CNN MultiChoice African Journalist of the Year 2014
Runner-up for Global Investigative Journalism Award Shining Light
Won several SA journalism awards including the prestigious Taco Kuiper Investigative Journalism Award 2013
Latest Print Media Circulation Figures
The following information was released by the Audit Bureau of Circulations of SA in August this year:
Press Comments: 1.7% decline in total press circulation Q2 on Q1 Losses across the board except for free newspapers Free circulation represents the largest segment at
63%
Magazine Comments: 8.3% decline in total magazine circulation Q2 0n Q1 Similar composition to press, i.e. driven by free
copies. Subscriptions predictably more than press.
Latest Print Circulation Figures continue
Information from ABC
Daily Newspapers
Q2 declined by 4.3% over Q1 Whilst Single copy sales have declined,
subscriptions have increased slightly Q2 PMIE almost double Q1
Weekly Newspapers
Q2 declined by 6.6% compared to Q1 Decline occurred in single copy sales
Conclusion
Thank you!!!