Social Media Monitor 4 | Presentatie van Google+
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Transcript of Social Media Monitor 4 | Presentatie van Google+
Google+ Real-life sharing
rethought for the web
Joris Tinbergen Social Media Monitor 4, 7 sep 2012
Four simple questions
Who What How Where
+Circles
Share what matters, with
the people who matter most.
BBQ Circle: what sauce?
+Sparks
Strike up a conversation,
about pretty much anything.
+Hangouts
Say hello in HiFi,
face-to-face-to-face.
+Mobile
Share what’s around, right
now, without any hassle.
+You
Putting you first,
across all Google.
Search is becoming more social
Consumers trust people they know
Sources: Econsultancy July 2009, Harris Interactive June 2010
90% of consumers online
trust recommendations
from people they know
71% say reviews from
family members or friends
influence purchase decisions
Today 6 months ago
I need to make the
switch to a card that
racks up points.
Anyone using
Amex Gold?
The +1 Button: Recommendations, from people you
trust, when you need it most
With +1, personalized recommendations are
surfaced during the research process
Who wants to start?
Thank you.