Social Media & Millennial Workforce in Corporate America
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Transcript of Social Media & Millennial Workforce in Corporate America
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How Social Networking, Mobile Computing & the Millennial Workforce Will Shape Corporate
America
Shadrach WhiteChief Technology Officer
ImageSource
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The Different Generations
WWII GenerationBorn before 1940
Baby BoomersBorn 1940-1960
Generation XBorn 1960-1980
Generation Y (Millennnials)Born after 1980
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Blackberry Mini PC
iPhone
iPad
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SEO
Static Content
“The Pyramid”
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Why Adopt a Web 2.0 Strategy?› Connect› Collaborate› Insight› Break down walls› Reduce duplication› Empower idea sharing› Feedback
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Every Organization Has the Following› Not-yet-captured intellectual property› Unstructured information› Unnecessary duplication› Unnecessary duplication› Unnecessary duplication› Unnecessary duplication› Unnecessary duplication› Unnecessary duplication› Unnecessary duplication
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Primary Reason to Embrace Social Media› To capture intellectual property!
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Best Practices & Adoption› Executive support› Use social media tactically› Participate› Use for pre-launch marketing› Invest in change management › Make adoption viral› Engage tenured employees› New hire profiles› Make it fun!
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Social Media Governance› Policies
› Roles› Author› Editor
› Approver› Workflow
› Taxonomy› Define terms
› Metadata› Tagging
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Blogging Best Practices› Corporate Disclaimer› Business (not personal)› Encourage response› Conversational › Originality› Give credit where due› Hyperlinks, photos, diagrams, etc.
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Social Media Dangers› Less than 50% have Web 2.0 policies › Only 28% include Web 2.0 in Risk Management
“They will only work out their response when faced with the first problem, and they are having to take drastic action that could have been avoided by early intervention.”
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Social Media Platforms› ECM platform› Governance› Security› Business oriented› Can integrate
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ILINX® Export Twitter Configuration
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Join Us for Nexus ’10
ECM Solutions Conference
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Nexus ’10 – Value Across Industries› What: Nexus ’10 – ImageSource’s annual ECM
Solutions Conference› Who: Any IT Professional› When: November 4-5, 2010› Where: Meydenbauer Center – Bellevue, Washington
› Nexus is the perfect conference for anyone looking to network with people who have implemented ECM solutions and also with the people who are utilizing the systems.
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Let’s Collaborate!