Food Shoppers in America: The Millennial Shopper
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What Millennials Want THE MILLENNIAL SHOPPER in America For more information on the study and to understand how these insights can translate into actionable solutions for your brand, contact: Steve Bryant Director, Food & Beverage [email protected] | 206.270.4664 FOOD SHOPPERS Food Shopping in America, a new study by MSLGROUP and The Hartman Group, reveals evolving consumer behaviors when it comes to grocery shopping. In particular, the study shows the unique ways Millennials shop for food. SAVINGS Where Millennials Shop for Food CONVENIENCE PREPARED FOODS ORGANICS GROCERY STORE MASS/SUPER STORE CLUB CONVENIENCE SPECIALTY/ NATURAL 69 % 63 % 25 % 23 % 22 % How to Reach Millennials Enter 70 % Consult a shopping list stored online or on their phone Search for a coupon Call, text or email another member of their household Search for a recipe 33 % 21 % 20 % 24 % Rely on recommendations from friends/family 11 % Look to product reviews before purchasing 38 % Product Name CEREAL Food Grade A Gen X $ 62,500 Boomers $ 72,500 Millennial $ 37,500 Median Household Income
Transcript of Food Shoppers in America: The Millennial Shopper
WhatMillennialsWant
THE MILLENNIALSHOPPER
in America
For more information on the study and tounderstand how these insights can translate into
actionable solutions for your brand, contact:
Steve BryantDirector, Food & Beverage
[email protected] | 206.270.4664
F O O D S H O P P E R S
Food Shopping in America, a new study byMSLGROUP and The Hartman Group, reveals evolving
consumer behaviors when it comes to grocery shopping.In particular, the study shows the unique ways
Millennials shop for food.
SAVINGS
WhereMillennialsShop for Food
CONVENIENCE
PREPAREDFOODS
ORGANICS
GROCERYSTORE
MASS/SUPERSTORE
CLUB
CONVENIENCE SPECIALTY/NATURAL
69% 63% 25%
23% 22%
How toReachMillennials
Enter
70%
70% of Millennials use their mobile device while shopping
Millennials value personal recommendations andreviews when making purchase decisions
Consult a shopping list stored online or on
their phone
Search for a coupon
Call, text or email another member of
their household
Search for a recipe
33%
21% 20%
24% Rely on recommendations
from friends/family
11%Look to product reviews
before purchasing
38%
Product Name
CEREALFood Grade
A
Gen X
$62,500
Boomers
$72,500
Millennial
$37,500
MedianHousehold
Income
