Social Media 101 For Small Businesses

Speaker:Rachel MeliaOnline Marketing Consultant1Social Media Marketing Training Session Pt. 24/20/1212

See Social Media Marketing Training Session Pt. 1 for remainder of presentation23Stats18.7 million unique users (comScore)Retaining and engaging users 2-3 times as efficiently as Twitter was at a similar time in history (RJMetrics)98 min average/mo on site (comScore)97% female (AppData)Top areas of the country for Pinterest users: East South Central (Mississippi, Alabama, Kentucky, Tennessee) and West North Central (Minnesota, Iowa, Missouri, Nebraska, South Dakota and North Dakota)Approx. 3.6% of referral traffic (Shareaholic 1/12)39th most trafficked site (Alexa)

34Marketing OpportunitiesIncrease brand affinityStay top of mindDrive traffic to website

West elm has many boards that celebrate home and decorating45Best PracticesCreate account using Twitter business account (vs. personal FB)Develop multiple relevant pinboardsRepin others images and pin your own interesting images (your own images drive traffic to site)Dont overtly self-promoteShowcase business personalityUpdate regularlyHost a contest to generate excitement and increase followers/drive traffic to website

56More companies doing Pinterest right..

Hubspot has boards like Fun Orange Things and business related imagesRealSimple has one of the largest followings on Pinterest

67

78Stats100 million active users (Google)Ave. 6 minutes on site71% are male Approx. .22% of referral traffic (Shareaholic 1/12)

Initial growth very fast but has slowed down89Marketing OpportunitiesSimilar to FacebookBuild community of fans of your productRemain top of mindShare promotions and discountsDrive users to websiteAlso.. Product support, feedback, awareness

Best PracticesEstablish presence personalize page url, fill out page detailsPost valuable contentGroup followers into CirclesCreate hangoutshttp://www.socialmediaexaminer.com/12-google-marketing-tips-from-the-pros/http://econsultancy.com/us/blog/9357-five-brands-that-are-using-google-effectively-3

910

1011Stats30 million+ registered app users (Instagram)1 billion+ photos uploaded (Instagram)5 million+ photos uploaded/day (Instagram)Note, just purchased by Facebook

Example of a business profile

1112Marketing OpportunitiesReach users on mobile deviceIncrease affinityStay top of mindUsers share photos to Facebook & other social networks

Red Bull shares fun photos evoking an active lifestyle1213Best PracticesCreate business profile Share interesting photos regularlyShow brands personalityUsers can Like and Comment similar to FacebookShare content across other social media channelsUser generated content competitions work well to increase engagement

1314

1415Stats1.8 million users (Tumblr)Hosts 50 million blogs (Tumblr)160 min ave. on site/mo, second to Facebook (Tumblr)Skews heavily 12-24 (Tumblr)

Cross between Twitter and traditional blog easily create short and simple posts1516Marketing OpportunitiesStay top of mind with younger audienceEasily create visual content to share on other social networksDrive traffic to website

Best PracticesCreate short informal, photo heavy postsOk to post multiple times/dayCross post Instagram photosConsider Tumblr in addition to more full featured blog

16Social Media Management & Analytics Tools171718Social media management toolsHootSuiteSprout Social

Measurement and analyticsFacebook InsightsYouTube AnalyticsLinkedIn AnalyticsPinpuffPinReachBit.lyGoogle AnalyticsPageLeverKlout

18Q&A191920Thank you!

For questions or to connect:

Rachel Meliarmelia@gmail.comwww.rachelmelia.com/www.linkedin.com/in/rachelmeliawww.twitter.com/rachelmelia

20