OB (PT) Session 4 Attitudes and Values

8/4/2019 OB (PT) Session 4 Attitudes and Values

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Most organizations prefer to hire people whohave already worked in other firms in similarpositions as it saves the time and moneyneeded for training new employees.

Some organizations emphasize knowledgeand experience.

But there are companies which emphasize

attitude above everything else.



Southwest Airlines

Ranked 12th on Fortune 's "Most Admired" list in 2007

Made Forbes “Platinum List” in 2007

Ranked by Business Week as one of the top "50 Best

Places to Launch a Career" “Most Admired Companies Among Women” by

Professional Women's Magazine in 2006

“100 Best Corporate Citizens” by Business Ethics

magazine for eight years in a row “Corporate 100” by HISPANIC magazine since 2000

Included in the "Top 100 Most Innovative TechnologyOrganizations" by InformationWeek in July 2007



Warrior Spirit Servant’s Heart Fun-Loving Attitude

Work HardDesire to be thebestBe courageousDisplay a sense ofurgencyPersevereInnovate

Follow The Golden RuleAdhere to the BasicPrinciplesTreat others with respectPut others firstDemonstrate proactiveCustomer ServiceEmbrace the SWA Family

Have FUNDon’t take yourself

too seriouslyMaintain perspective(balance)Celebrate successesEnjoy your workBe a passionateTeam player



ATTITUDE



A short story…….



“Son it is not the color of the

balloon, it is what is inside that

makes it go up.”



The thing which is there inside us that makesus go up is our ATTITUDE.



Definition

Attitudes are evaluative statements or judgments concerning objects, people orevents.



Components of Attitude

COGNITIVE AFFECTIVE

BEHAVIORAL



1.The COGNITIVE component-The opinionor belief segment of an attitude.

2.The AFFECTIVE component-The emotionalor feeling segment of an attitude.

3.The BEHAVIORAL component-An intentionto behave in a certain way towards someone

or something.



COGNITIVE

AFFECTIVE

BEHAVIOR

SUPERVISORS SHOULDALWAYS BE FAIR

MY SUPERVISOR IS NOTFAIR SO I DON’T LIKE HIM

I’AM GOING TO REQUEST A

TRANSFER

EXAMPLE



Functions of Attitude



ATTITUDE

EGO DEFENCEADJUSTMENT

EXPRESSIONKNOWLEDGE



Nature & Dimensions ofAttitude

Attitudes are learned. Attitudes refers to feeling & beliefs of an individual

or group of people.

These define the predispositions towards givenaspects of the world.

Attitudes endure, unless something happens.

Attitudes are recognized & are core to anindividual.

All people irrespective of their status hold attitude. People have prejudices attitude.



Developing Right Attitude

Changing Attitude of self:1. Be aware of one’s attitude

2. Get into continuous educational programme

3. Build + ve self esteem

4. Stay away from _ ve influence. Changing Attitude of employees:1. Give feedback

2. Accentuated positive conditions

3. Positive role model

4. Providing new information5. Use of fear

6. Influence of friends

7. The coop ting approach



Changing Attitude ofthe Employees



The employees in an organization havedeveloped a negative attitude towards theintroduction of a new technology which that

requires significant changes in their usualway of working .What actions canmanagement take to change such an

attitude?



Feedback

Accentuated positive conditions

Positive role model Providing new information

The co-opting approach



Work-Related Attitudes

Job Satisfaction

Organizational Commitment

Job Involvement



Job Involvement

It is the degree to which employees immersethemselves in their jobs, invest time & energyin them, & view work as a central part of their

overall lives.

Job involved employees are likely to believein the work ethics & to enjoy participation in

decision making.



1.Job Satisfaction

It refers to the employee’s general attitude

towards his job.

It is the relationship between efforts andrewards.



Model of Job Satisfaction

OrganizationalFactors

Outcomes Received

Job Dissatisfaction

Job Satisfaction

High Absenteeism

High Turnover

Low Absenteeism

Low Turnover

Outcomes Expected

Group Factors

Individual Factors



Consequences of JobSatisfaction

Productivity

Employee Turnover

Absenteeism Safety

Job stress

Unionization Employee Health



How employees expressdissatisfaction

ACTIVE

DESTRUCTIVE CONSTRUCTIVE

PASSIVE

EXIT VOICE

NEGLECT LOYALTY



EXIT-Behavior directed toward leaving theorganization, including looking for a newposition as well as resigning.

VOICE-Actively and constructively attemptingto improve conditions, including suggestingimprovements, discussing problems with

superiors etc.



LOYALTY-Dissatisfaction expressed bypassively waiting for conditions to improve.

NEGLECT-Passively allowing conditions toworsen, including chronic absenteeism orlateness, reduced effort, and increased errorrate.



2.Organizational Commitment

It refers to the degree to which an employeeidentifies with a particular organization and itsgoals and wishes to maintain membership in

the organization.



3 Types of OrganizationalCommitment

Affective Commitment – Desire

Normative Commitment – Obligation Continuous Commitment – Insecurity



Building OrganizationalCommitment

High levels of Job Responsibility

Job enrichment

Recognition Fair treatment

Healthy relationship

Career growth



Job Involvement

It is the degree to which employees immersethemselves in their jobs, invest time & energyin them, & view work as a central part of their

overall lives.

Job involved employees are likely to believein the work ethics & to enjoy participation in

decision making.

OB (PT) Session 4 Attitudes and Values

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