1. Social Media Marketing Training Session Pt. 1 4/20/12 Speaker: Rachel Melia Online Marketing Consultant1

2. Rachels Background 15 years online marketing experience Mostly at SF ad agencies on clients including Kodak Mobile (part of Kodak Gallery), Macromedia, Microsoft, Palm, Tivo, Electronic Arts, Veronica Mars 5 years as Online Marketing Consultant Current emphasis on social media marketing, especially Facebook marketing2

3. Agenda Social media landscape Key properties Stats, opportunities & best practices Social media management & analytics tools3

4. Social Media Landscape4

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6. Key Properties6

7. Bonus7

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9. Stats Over 845 million active users (Facebook) #2 trafficked website in the world behind Google (Alexa) 57% log in daily (Facebook) 2.7 billion likes and comments/day (Facebook) Approx. 26% of referral traffic (Shareaholic 1/12)9

10. Marketing Opportunities Build community of fans of your product Remain top of mind Share promotions and discounts Drive users to website Also.. Product support, feedback, awareness Starbucks has a community of almost 30 million fans10 passionate about coffee

11. Best Practices Optimize Timeline Provide interesting/valuable information (not salesy) Post approx. 1+/day (shelf life of post is approx. 3 hrs, keep target in mind, dont annoy) Post original content and other peoples content Post images as often as possible Try for comments/Likes in order to increase EdgeRank and show up in newsfeed Facebook ads and sweepstakes/contests work well in order to grow page Likes Social Media Examiner posts all the best social media news11

12. More companies doing Facebook right.. Coke shares fun product Mint.com asks questions to images and current campaign12 engage users is word games

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14. Stats 500 million registered users, approx. 200 million active (mediabistro) 36% tweet at least 1x/day (mediabistro) 175 million tweets/day (mediabistro) 8th most trafficked website (Alexa) Approx. 3.6% of referral traffic (Shareaholic 1/12)14

15. Marketing Opportunities Possible to build very large following Increase awareness Start conversations Reach bloggers and journalists Provide customer support Drive users to website Also.. stay top of mind, display thought leadership and expertise Whole Foods has 2.5 million Twitter followers vs. 888k15 Facebook fans

16. Best Practices Share valuable information Respond to mentions and retweet others content Some follow those that follow, some dont Create and subscribe to Lists Twitter is like a 24hr news channel.. Tweet many times/day (5-10+) to be heard Ok to automate tweets Follow relevant users and join chats/events to increase followers16

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18. Stats 800 million users/mo (YouTube) 60 hours of video uploaded every minute (YouTube) 4 billion videos viewed/day (YouTube) 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute (YouTube) YouTube is #3 most trafficked site (Alexa) Approx. 1.05% of referral traffic (Shareaholic 1/12)18

19. Marketing Opportunities Create content for other social networks Longer video format allows for detailed explanation of products/services SEO friendly Possibility of video going viralBest Practices Create company channel Keep to under 3 minutes Experiment with different types of videos19

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21. Stats 150 million professionals (LinkedIn) 74% of LinkedIn users have a college degree or better, with 26% having a graduate degree (LinkedIn) 2 million+ companies have company pages (LinkedIn) 1 million+ Groups (LinkedIn) 12th most trafficked site (Alexa) Marketing Opportunities & Best Practices - Individuals Approx .2% of referral traffic (Shareaholic) Online resume Create complete profile education, work experience, recommendations, blog feed, tweets, etc. Marketing Opportunities & Best Practices Companies Business profile provide company information Group forum for discussions Populate a business profile services, job openings, etc.21

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23. Stats 48% of the top 100 blogs run on WordPress (Technorati) 16% of all websites run on WordPress, estimated 20-25% of new websites built on WordPress (WordPress) 70 million WordPress blogs worldwide (WordPress)23

24. Marketing Opportunities Create content for other social networks Regularly updated content is highly SEO friendly Drive traffic to website Position as thought leader or expert Communicate with readers24

25. Best Practices Some say publish articles 3+ times a week for SEO Write casually Include images Use SEO best practices Mix up format (top 10, how tos, etc.) The Mint.com blog writes valuable articles on personal finance and shares to social media25

26. See Social Media Marketing Training Session Pt. 2 for remainder of presentation Thank you! For questions or to connect: Rachel Melia rmelia@gmail.com www.rachelmelia.com/ www.linkedin.com/in/rachelmelia26 www.twitter.com/rachelmelia