Social Media Marketing Overview by hYperstrand
-
Upload
sheryl-theisen -
Category
Self Improvement
-
view
238 -
download
1
description
Transcript of Social Media Marketing Overview by hYperstrand
Topics
Feb 1 Overview of Internet Marketing • Harness the power of the internet playing field without becoming overwhelmed.
Feb 15 Getting Websites and Blogs to work for your Business • Controlling your brand image is key to turning curious browsers into paying customers
Feb 29 Social Media – How to Tweet, Like Connect and Share • Level the playing field by knowing where to position your brand and how much content to push
Mar 14 The Real ROI of Online Advertising • Measure your efforts and outcomes and decide if advertising is an investment worth the price
Internet
Networking SCORE OVERVIEW Understanding the Internet
Ideas and tools for reaching your target audience
Break
How to avoid wasting time
Setting a plan in motion
Q& A
Internet
E
S
P
N
There were 4.5 million TWEETS surrounding the Superbowl on 2/6/11 Doritos was the #1 Tweeted brand during last year’s game.
Internet
Engage Video & Pictures 490 million YouTube users worldwide 18 – 54 years old 12.2 Billion videos viewed in the US/month
Share Information & Ideas Google has 620 million visitors daily 63% of users will recommend online brands Your business in open 24/7/365
Participate Interact in Groups 6 of 10 use LinkedIn for professional networking Social media turns cold calls into warm leads Online activity is the only way to go viral
Now Incorporate don’t Isolate Social media is only part of a good plan Have tools in place to make it work for you More meaning, Less clutter
E
S
P
N
Internet
Permission Based
In-bound marketing where people are thirsting for what you offer and they are actively trying to communicate with you.
Interruption Based
Marketing built on the concept that if you’re in front of people enough, when they need you they will think of you first.
The waiting game
Global after hours
Internet
Less than 45% of social media interaction results in increased sales however more than 88% results in increased brand awareness.
So why the frenzy and mad rush to be the loudest brand on social media?
The power of social media lies in it’s effectiveness when used to build brand awareness through information and opportunity.
0 20 40 60 80 100
Improved Sales
Reduced Marketing Expenses
Generated Quality Leads
New Business Partnerships
Improved Search Rankings
Increased Traffic
Generate Brand Exposure
Internet
Websites Corporate brochure for credibility
Blogs Knowledge sharing and leadership
Facebook Build communities
LinkedIN Interact to build relationships
Twitter Build brand awareness
YouTube Share your personality
Internet
• Know your niche
• Use tools like the Wisdom Network
• Females account for 62% of Facebook but men dominate LinkedIn
• Women watch more YouTube videos but men watch longer
Don’t take chances!
When customers can literally turn you on and off
• Provide posts worth sharing
• Make valuable connections
• Offer information and opportunities
• Be real, make it personal and professional
• Cyber world meets real world
Internet
64% of
Facebook users
Will like a brand and will share that information with their 130+ friends
Drive traf fic to other valuable sites
Make posts that benefit the fan, not you
Internet
43% of
Facebook users
Unlike because of too much push marketing
Wrong content for this social site
Internet
• TweetDeck
• HootSuite
• RSS Feeds
• Seesmic
• Google+ & Chrome
Time is money!
Make the most of the time you spend garner the highest ROI possible.
Organize your streams in one place
Scheduled Posts
Collaborate with colleagues
Mobile Apps
RSS Integration
Shorten and track URL click-thrus
Social analytics
Google Analytics
Internet
Google Chrome and Google+
Google makes it easy to host hangouts for virtual collaboration, view RSS feeds, manage my calendar and email, see topline tasks and search lightning fast
RSS feeds bring your critical info to one location saving you time
Internet
Hootsuite or TweetDeck
Use tools that make your workday easier
Internet
Proper Prior Planning Prevents Poor Performance
What is your goal of internet marketing? Where is your target audience located? Have you researched your keywords, industry and competition? What is your current brand message online? How much time do you have to devote? What monetary investment can you make?
Start small but act BIG
Focus on 2 tools at a time and master them before adding another
Internet
ESPNow! GOAL: Move ideas through to create human interaction COMMUNICATION: People want information, you want customers TOOLS: Deliver messages to your audience without chaos INTERACT: Ask for feedback and comments and give yours RESULTS: Share, bookmark, newsletter signup, buy
Credits
Greetings… As an industry expert, I have built a successful business based on the philosophy that truly
effective marketing strategies are the ones that create brand awareness one relationship at a
time. At hYperstrand Marketing we use a strategic approach when developing marketing
plans and continue to provide these tools to businesses so that they are able to reach their
goals.
Thank you for your time and contribution to this workshop. I hope you found it helpful and
if you need additional information, I encourage you to reach out to me at 630.940.7920 or
See you online!
Sheryl L Theisen
This presentation data is a compilation of information from the following
industry experts. Given the speed to which social media changes, statistics
may now differ from those originally used in this presentation.
Jeff Bullas Ogilvy & Buddy Media Time Exact Target Jeff Esposito eMarketer TNS Adology Universal McCann Nielson Heidi Cohen Steve Olenski Semiocast