Branding Boot Camp

Develop Your Marketing Collateral

Brand Personality

[act

ivity

]

basic // high-endfuturistic // nostalgic

graceful // ruggedbudding // accomplished

dynamic // steadyrelatable // mysterious

current // timelesscomplex // simplehumble // brash

open-minded // opinionatedcheeky // respectful

casual // formalvibrant // subtle

progressive // traditionalniche // mass-market

experimental // conventionalorganic // industrial

professional // playfulidealistic // realistic

sincere // clever

adventurous // daringgeeky // wise

approachable // exclusiveintuitive // technical

laid-back // aggressiveemotional // analytical

scientific // artisticimaginative // practicalmultifaceted // focused

fun // seriousvintage // modernenergetic // calmrational // radical

quiet // boldcrafted // standardized

refined // rawwelcoming // reserved

[Show & Tell]

[activity]

Now, what 3 words do you want your audience to use

to describe your brand?

[act

ivity

]

basic // high-endfuturistic // nostalgic

graceful // ruggedbudding // accomplished

dynamic // steadyrelatable // mysterious

current // timelesscomplex // simplehumble // brash

open-minded // opinionatedcheeky // respectful

casual // formalvibrant // subtle

progressive // traditionalniche // mass-market

experimental // conventionalorganic // industrial

professional // playfulidealistic // realistic

sincere // clever

adventurous // daringgeeky // wise

approachable // exclusiveintuitive // technical

laid-back // aggressiveemotional // analytical

scientific // artisticimaginative // practicalmultifaceted // focused

fun // seriousvintage // modernenergetic // calmrational // radical

quiet // boldcrafted // standardized

refined // rawwelcoming // reserved

[Show & Tell]

Brand Guidelines

Brand Colors

Blendoku

[activity]

Brand Fonts

Slabstrength

Elegant Scriptclass & style

Casual Scriptcasual & approachable

Seriftraditional

Sans-Serifmodern

Roundedmodern & hip

Ornateunique & fun

[activity]

[Show & Tell]

The Logo Manifesto

[activity]

[Show & Tell]

photo by: Janie Kliever

web strategy // web design // wordpress management

designitplease.com@suprsamfagan

Samantha Fagan

http://truthandtonic.com/why-does-brand-matter-so-much/http://www.redrocketcreative.com/blog-post/why-does-branding-matter-because-it-workshttp://www.forbes.com/sites/loisgeller/2012/05/23/a-brand-is-a-specialized/https://designschool.canva.com/blog/10-things-never-say-graphic-designer-probably/

Blendoku game: http://mashable.com/2013/04/26/blendoku/

University of Missouri-Columbia. "Logo color affects consumer emotion toward brands, study finds." ScienceDaily. ScienceDaily, 8 April 2014. www.sciencedaily.com/releases/2014/04/140408112210.htm

Adobe Color: http://color.adobe.com

Google Fonts: https://www.google.com/fonts

Behance: https://www.behance.net/

Dribbble: https://dribbble.com/