Social Media Listening
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Transcript of Social Media Listening
![Page 1: Social Media Listening](https://reader033.fdocuments.in/reader033/viewer/2022051513/547994acb37959652b8b47cd/html5/thumbnails/1.jpg)
Social Media Listeningl’ascolto strategico per migliorare i processi di
business
Highershigts on Flickr
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Le conversazioni del vostro brand sui social sono email per voi, con in cc: il mondo intero
I server si monitorano, le persone si ascoltano
Gianluca Diegoli
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Una proposta di processo
Ascoltare reagire coinvolgereL’ascolto come punto di partenza
fondamentale per qualsiasi iniziativa: individuazione di fonti,
influencer e punti di interesse per il brand
Prendere parte in tempo reale alla conversazione, esponendo
l’organizzazione e catturando (nuove) opportuniità di business
Preparare un strategia per coinvolgere pro-attivamente l’intero ecosistema aziendale in obiettivi di
business misurabili
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Una proposta di processo
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costruire un report di social media listening
Share of Voicetrend
topic cloudbuzzgraphinfluencerstop charts
sentiment analysis...
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SAles
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Stefano Besana Social Learning Consultant
OpenKnowledge srl
www.sociallearning.it
in/stefanobesana
stefanobesana