Social Media is an Art !
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Transcript of Social Media is an Art !
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social media is an art
SOCIAL MEDIA SUMMIT @DADOVANPETEGHEM
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@DADOVANPETEGHEM DEARMEDIA
GHENT
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most companies don't master the art of social media
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IF YOU DON'T MASTER THE ART, YOU HAVE TO PAY. FORGET PROMOTED POSTS AND PREROLLS. PUT YOUR MONEY IN CREATIVITY!
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STOP POSTING STUFF ABOUT YOUR PRODUCT OR SERVICE. 9 OUT OF 10 TIMES IT SHOULD BE ABOUT SOMETHING ELSE!
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MARATHON vs the sprint
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Glass HouseSTART BEING A
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Glass HouseSTART BEING A
Show your DNA!
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Glass HouseSTART BEING A
Show people!
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Glass HouseSTART BEING A
Show people!
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Glass HouseSTART BEING A
Show your culture!
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Glass HouseSTART BEING A
Show behind the scenes!
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Glass HouseSTART BEING A
Share the small stories
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Glass HouseSTART BEING A
Share your history, nostalgia FTW!
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Glass HouseSTART BEING A
Share your journey!
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Glass HouseSTART BEING A
EMOTION IS TRIGGERING INTERACTION
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Glass HouseSTART BEING A
B2B ≠ “BORING TO BORING” :-)
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CONTENTSTART CREATING
WORTH SHARING
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CONTENTSTART CREATING
WORTH SHARING
announcements < social objects
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CONTENTSTART CREATING
WORTH SHARING
It’s all about "social objects"
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CONTENTSTART CREATING
WORTH SHARING
It’s all about "social objects"
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CONTENTSTART CREATING
WORTH SHARING
It’s all about "social objects"
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CONTENTSTART CREATING
WORTH SHARING
It’s all about "social objects"
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Poetry of the post
START MASTERING THE
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Poetry of the post
START MASTERING THE
There are a 1000 ways to post something on social media.
Most posts suck big time. Sorry :)
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Poetry of the post
START MASTERING THE
KLM knows how to do it right…
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Poetry of the post
START MASTERING THE
bol.com knows…
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Poetry of the post
START MASTERING THE
It's really in the details…
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Poetry of the post
START MASTERING THE
It's really in the details…
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HumanSTART ACTING LIKE A
NOT A TELEX!
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HumanSTART ACTING LIKE A
NOT A TELEX!
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HumanSTART ACTING LIKE A
NOT A TELEX!
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HumanSTART ACTING LIKE A
NOT A TELEX!
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HumanSTART ACTING LIKE A
NOT A TELEX!
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Thought leadership is your ticket to
Content commerce
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Content marketing
vs. Content
commerce
Claim your thought leadership
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Claim your thought leadership
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Content marketing
vs. Content
commerce
You need to convert down the line
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AMBASSADORSSTART ACTIVATING YOUR
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AMBASSADORSSTART ACTIVATING YOUR
People over brands Every time.
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AMBASSADORSSTART ACTIVATING YOUR
vs.
Where would you click on?
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AMBASSADORSSTART ACTIVATING YOUR
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AMBASSADORSSTART ACTIVATING YOUR
Interest Love Advocacy Co-creation Collaboration
Receive Engage Share Input
LATENT MANIFEST
Become one
The Connection funnel
Social Mediastrategy
Content Marketingstrategy
Ambassadorstrategy
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AMBASSADORSSTART ACTIVATING YOUR
The management sets the example!
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THE SOCIAL MEDIA BLUEPRINTBRINGING IT ALL TOGETHER…
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THOUGHT LEADER
GLASS HOUSE
HUMAN
BLOGPOST
WHITEPAPER
PHOTO
VIDEO
WEBINAR
QUOTE
INFOGRAPHIC
SLIDESHARE
LIVESTREAM
PEOPLE
WEBSITE
SOCIALCHANNELS
NEWS LETTERS
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3 ESSENTIALS TO MAKE IT HAPPEN
DEDICATIONTRAINING
BUDGET
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From… ... to
Company
Social Mediasidelines
Social in the core
2010 2015
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2) START CREATING CONTENT WORTH SHARING
3) START MASTERING THE POETRY OF THE POST
4) START ACTING LIKE A HUMAN. NOT LIKE A TELEX!
5) START CLAIMING YOUR THOUGHT LEADERSHIP
7) START IMPLEMENTING THE SOCIAL MEDIA BLUEPRINT
1) START ACTING LIKE A GLASS HOUSE
6) START ACTIVATING YOUR AMBASSADORS
HOW
TO W
IN IN
SO
CIAL
MED
IA
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Q ?