Social Media Risk - The Art of Social
Click here to load reader
-
Upload
tiffanny-junee -
Category
Social Media
-
view
1.679 -
download
5
Transcript of Social Media Risk - The Art of Social
![Page 1: Social Media Risk - The Art of Social](https://reader038.fdocuments.in/reader038/viewer/2022102322/54b648834a795958188b45cf/html5/thumbnails/1.jpg)
Social Media & SportSkills Sessions, Security = The Art of Social
By: Tiffanny JuneeTwitter: @TiffannyJunee www.tiffannyjunee.com
Tiffanny Junee © November 2013
![Page 2: Social Media Risk - The Art of Social](https://reader038.fdocuments.in/reader038/viewer/2022102322/54b648834a795958188b45cf/html5/thumbnails/2.jpg)
Who am I?
![Page 3: Social Media Risk - The Art of Social](https://reader038.fdocuments.in/reader038/viewer/2022102322/54b648834a795958188b45cf/html5/thumbnails/3.jpg)
AGENDA• What is Social technology?• Social Tech & Pro Sport• Leader / Employee Divide• Data How?• Q & A
Next
![Page 4: Social Media Risk - The Art of Social](https://reader038.fdocuments.in/reader038/viewer/2022102322/54b648834a795958188b45cf/html5/thumbnails/4.jpg)
![Page 5: Social Media Risk - The Art of Social](https://reader038.fdocuments.in/reader038/viewer/2022102322/54b648834a795958188b45cf/html5/thumbnails/5.jpg)
The Buzz Words
• GDE • Semantic Web• Social Media • Community• Empower• Flat world navigators
What does it all mean for pro sport and your organisation?
![Page 6: Social Media Risk - The Art of Social](https://reader038.fdocuments.in/reader038/viewer/2022102322/54b648834a795958188b45cf/html5/thumbnails/6.jpg)
What is Social Media?
(Klososky 2011)
![Page 7: Social Media Risk - The Art of Social](https://reader038.fdocuments.in/reader038/viewer/2022102322/54b648834a795958188b45cf/html5/thumbnails/7.jpg)
Evolving Practice
2011 mindset•What’s the Point?•140 characters! Really?• WTFs, <3, : ) , #rofl – what does it mean?
2013 mindset •Understanding the potential to connect & Influence•Rethinking Control • Understanding the public role of the Leader(and the transparency of the employee)
![Page 8: Social Media Risk - The Art of Social](https://reader038.fdocuments.in/reader038/viewer/2022102322/54b648834a795958188b45cf/html5/thumbnails/8.jpg)
NB: Impact of consumption of live sport
SOCIAL TECH COMMUNICATIONS EVOLUTION – Consumption, Content & Community
![Page 9: Social Media Risk - The Art of Social](https://reader038.fdocuments.in/reader038/viewer/2022102322/54b648834a795958188b45cf/html5/thumbnails/9.jpg)
How do you look here?
![Page 10: Social Media Risk - The Art of Social](https://reader038.fdocuments.in/reader038/viewer/2022102322/54b648834a795958188b45cf/html5/thumbnails/10.jpg)
How
The Media Sport Environment:
Social Tech&
Rugby Union
© Tiffanny Junee 2011
Bourdieu: Field & Habitus
A structured social space with its own rules, regulations
![Page 11: Social Media Risk - The Art of Social](https://reader038.fdocuments.in/reader038/viewer/2022102322/54b648834a795958188b45cf/html5/thumbnails/11.jpg)
The Evolution of Communications
![Page 12: Social Media Risk - The Art of Social](https://reader038.fdocuments.in/reader038/viewer/2022102322/54b648834a795958188b45cf/html5/thumbnails/12.jpg)
The Marketing Organisation
1996 - ARU Online since 1996
2010 - IRB’s ‘Year of Getting Social’
2011 – Rugby World Cup (NZ)
ARU marketing ‘One Team’
• Traditional marketing tactics• Social media & social networking strategy = underdeveloped• Social Relevance is negligible• Social Media policy non-existent beyond RUPA’s ‘how to’ guidelines.
The Internet is a mirror of the self…
![Page 13: Social Media Risk - The Art of Social](https://reader038.fdocuments.in/reader038/viewer/2022102322/54b648834a795958188b45cf/html5/thumbnails/13.jpg)
How
The Media Sport Environment:
Social Tech& Rugby Union
© Tiffanny Junee 2011
“Our position is that Twitter and Facebook is just like sitting at a
press conference. [Each] is a media platform and you must manage it like you would any
other form of media” – Anthony MacKaiser,
Communications & Marketing Manager, SANZAR
The Player is the ONLY individual still in the
organisation.
![Page 14: Social Media Risk - The Art of Social](https://reader038.fdocuments.in/reader038/viewer/2022102322/54b648834a795958188b45cf/html5/thumbnails/14.jpg)
Managing beyond the EventNavigating the Employer/ Employee Brand Divide
Environment
Personality
Language
ConnectednessDialogue
Governance
![Page 15: Social Media Risk - The Art of Social](https://reader038.fdocuments.in/reader038/viewer/2022102322/54b648834a795958188b45cf/html5/thumbnails/15.jpg)
I’d work for this organisation….
![Page 16: Social Media Risk - The Art of Social](https://reader038.fdocuments.in/reader038/viewer/2022102322/54b648834a795958188b45cf/html5/thumbnails/16.jpg)
A fan meets her hero Athlete’s commentary
An inner circle perspective A new fan won
![Page 17: Social Media Risk - The Art of Social](https://reader038.fdocuments.in/reader038/viewer/2022102322/54b648834a795958188b45cf/html5/thumbnails/17.jpg)
Which way do you communicate…?How does your organisation use social tech? How does your organisation develop & insulate against technacy?
Differentiators:
• Capability• Technacy, Platform Socialisation (marcomms/ IT)
• Language • Personalised Vs Mass produced
• Behaviour • Confident Vs Tentative
- Dialogue Vs Lecture
![Page 18: Social Media Risk - The Art of Social](https://reader038.fdocuments.in/reader038/viewer/2022102322/54b648834a795958188b45cf/html5/thumbnails/18.jpg)
The Art of Social = #CEP#ConnectEngageParticipate
#CONNECTKnow your key influencers/ stakeholders/ opinion leaders and the mood of the community.Context: Is it accessible to some/ all? Appropriate? Relevant? Timely?
#ENGAGEContent: what are you sharing/ creating/ debating and WHERE
#PARTICIPATEUnderstand the process: You distribute (nurture The role of traditional media, court the public vote) Your SNS community takes your communication and redistributes it THEIR WAY.
Nurture, engage & manage employees.Don’t underestimate the power of MOBILE and the evolution of the App
![Page 19: Social Media Risk - The Art of Social](https://reader038.fdocuments.in/reader038/viewer/2022102322/54b648834a795958188b45cf/html5/thumbnails/19.jpg)
The Weekend Walk to EndWomen’s Cancers
CLICK TO DONATE
![Page 20: Social Media Risk - The Art of Social](https://reader038.fdocuments.in/reader038/viewer/2022102322/54b648834a795958188b45cf/html5/thumbnails/20.jpg)
Thank you
For further information:T: @TifffannyJuneeE: [email protected]
Today’s presentation will be available at the end of the session from www.tiffannyjunee.com
![Page 21: Social Media Risk - The Art of Social](https://reader038.fdocuments.in/reader038/viewer/2022102322/54b648834a795958188b45cf/html5/thumbnails/21.jpg)
The content of this presentation is based on on-going research.Full copyright remains with the author, Tiffanny Junee.
Information contained in the visualisations is proprietary and cannot be reproduced without the express permission of the author.
Image references are available on request. © Tiffanny Junee 2013