The Art & Science of Social Media
35
SOCIAL MEDIA THOUGHT STARTERS
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Social Media Throught Starters: Presented to INSEAD MBA class of 2013
Transcript of The Art & Science of Social Media
SOCIAL MEDIA THOUGHT STARTERS
ITS A VIBRANT SPACE
SOME CULTURES ARE MORE
SOCIAL THAN OTHERS
HIGH CONTEXT
SELF EXPRESSION CURIOSITY
VOYEURISM
IT IS COOL UNTIL IT’S NOT
CONTENT
LOCATION
MESSAGING
VIDEO
MASS HYST
THE MASS HYSTERIA IS HERE TO STAY
BRANDS GO SOCIAL
THE ART & THE SCIENCE
Customers expect
and an almost human element in their interaction with a brand.
immediacy, authenticity
So, how can brands
this communication channel?
embrace
What are a brands’
What is the risk of not being part of this communication?
options?
THE ULTIMATE MARKETING DREAM
SOME OF THESE CAN HELP ACHIEVE BRAND ♥ ON SOCIAL
DELL & KODAK HAVE CHIEF LISTENING OFFICERS
Bollywood Movie 3 Idiots – 910523 People Like This Music premiere online in partnership with FB
KNOW YOUR OBJECTIVE LISTEN TO YOUR USERS
KEEP THE CONVERSATION GOING
PERSONALIZE IT
OPPORTUNITIES & CHALLENGES FOR A MEDIA COMPANY
VOGUE GQ CONDE NAST
TRAVEL
SOCIAL
1+ Million Users
? Keeping the tone of the brand intact
Tone
Controlling conversations
on our page
Control
Choosing between our FB page and website to place
the content
Content
Should we engage audiences on FB or direct them to our website and engage them there?
Engagement
WHAT CAME OUT OF OUR BRAINSTORM
The social media pages and the website for sharing content
Broadcasting vs Engaging
The tone of the magazine and the tone of the brand on Social Media
Providing an open platform for our followers to connect and providing a direction to the conversations
Sources of Traffic: Google Vs. Social Media
24
[VOGUE INDIA] Traffic from Facebook and Twitter as a percentage of total traffic
Engaging Fans on Social Media
1. Ask Their Opinion
2. Test Their Knowledge
3. Pair Promotions with Content
4. Thank Your Fans
25
Making social media work harder: Tying it back to content
26
@VogueIndia: Among the top 15 Indian brands on Twitter
PRODUCT DESIGN WITH A SOCIAL ♥
Asian Digital Art Gallery
StreetBeat
Spotify
Maker Studios
Pulse – LinkedIN Today
CAN I ANSWER
ANY QUESTIONS?
