Social Media In the Marketing Mix 2010 12 03
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Transcript of Social Media In the Marketing Mix 2010 12 03
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PHYSICAL DIGITAL
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EVENT MARKETING
PROMOTION SPONSORSHIPCONSULTING
MUSIC, ENTERTAINMENT
& BRANDED CONTENT
RETAIL &SHOPPER
MARKETING
DIGITAL
ADVERTISING
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i.e.™ Fashion Laptop Tote, Black Croc
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0% 20% 40% 60% 80% 100%
Hershey's
M&M's
Dove
Godiva
Ghirardelli
Lindor
Positive
Neutral
Negative
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