Social Media & BTL marketing as part of the mix

Below the Line | Voice of the Crew

• Below the line advertising seeks to reach a consumer (instead of a mass audience) directly rather than through an intermediary, such as would be the case with a commercial during a television show.

• This type of advertising is often centered on specific localities and is used to promote products that a consumer will want to see in person.

• BTL activity can generate quick sales from easily reachable target markets.

Use the Social Media to reach the right customers

• Imagine Social Media Platforms as private investigators and place where you can find your ideal customers

• Go on more deeper relations, follow them what they writing, what kind of food they want, what is their favorite music, what kind of life style they have

• Try to record all the data and to find the “influencers” (people who have a lot of friends and followers, and their opinion is valuable in virtual society!

Time to merge BTL and Social Media

• Be where your customers are! • Like, share, tweet are the new age weapons. They create

opinions, and have the ability to topple.• Invite people from your town with personal message to event you

organize only for them in your office or café (always tell them they can bring a friend)

• Prepare gifts, personalized print message for them, give them drinks and food

Now it’s time for Social Media power!

Encourage them to take picture, express their opinion, tweet and leave their home address, mob and mail

What you get after the BTL: Tagging, sharing, comment, new friendships, networking, click to mouth…

In one word – LOYAL COMMUNITY!

Resources:

• Budget of < 200$

• Time and place

• Good speech and concept what are you going to speak during the meeting

• Strong desire to succeed

Results:

Building a strong loyal community online and offline

Showing that you are care for the people, you are not only good on SM

You are Social from Social Media

Excellent approach for gain new loyal customers

Thank you!

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