Social Media Impact

Why social media? Engage and connect with your

audience Drive awareness Increase reach and sponsorship Promote events Follow key stakeholders Participate with community partners,

organizations, volunteers, supporters and employees

Get the word out cheaper and faster Better to tell your story Reaches to variety of platforms:

work, home, mobile, desktop and TV

Social media reach

Social media audience

TWH’s social media channels

I. Develop a social media posting guideII. Research best times and content to post to each platformIII. Planning and Scheduling

I. MonthlyI. Content strategy planning session– Identify what’s coming up, schedule campaigns/eventsII. Define Key messages – For campaigns & eventsIII. Use an editorial calendar – Can be a shared google doc or calendar app that everyone can add too

II. WeeklyI. Batch content creation – Maximize time. Minimize mental gear shiftsII. Using scheduling tools like Hootsuite – Tip: vary timing slightly, avoid looking like your posting by roteIII. Use analytics with your links – Insight and factual reporting, good.IV. For Twitter, Schedule (or plan to add later) at least one post per day due to platform set up its necessary

III. Every Other DayI. Post to Facebook – Best frequency, reply to good comments and if not vulgar don’t delete/hide bad ones

IV. DailyI. Post to Twitter at least once a day – More is better and vary times slightlyII. Check feeds at least 2x per day – If only 2x, then mid-morning & late afternoon

V. WeekendsI. Post on the weekend – People are less busy, equally greater click through rates

Guidelines for Social Media

Helpful social media tips and tricksTag partners and locationsAdd hashtags (when appropriate)Add photos and videos

Anyone can be a photographer, Apps can create compelling photo collages and videos

Invite followers to share pictures and like and follow you at eventsImbed social media feed on your websiteUse who to follow/you may know/of interest suggestions to leverage partnershipsJoin conversations, encourage them on your own pageShow love to your followersProvide action your followers can take

ResourcesoApps to consider:o Hootsuite, Animoto, ClipStitch, Bitly, and many others (search will yield a variety of options)

oNon-profits for Facebook: https://nonprofits.fb.com/ oBlog for best times to post on social media:

http://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographicoBlogs for how non-profits can use social media: http://www.nptechforgood.com/o http://bit.ly/1YCi54w

oFree social media analytics: http://pamdyer.us/1P6evhIo Simply measured: http://simplymeasured.com/free-social-media-tools

o Check out other non-profit’s social media pages and see what they are doing