Social Media: How to be efficient & generate leads
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Transcript of Social Media: How to be efficient & generate leads
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How to be Efficient
& Drive Leads
By Aimee Griffith
SOCIAL MEDIA
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Today’s Goals
A better sense of social media options
Tools to be more social in less time
Guide to set you up for success
Ideas to inspire
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Why Social Media?
Nearly 4 of 5 active internet users visit social networks and blogs (Nielsen, 2011)
Q: What is the fastest growing social media demographic?
Q: What % of homebuyers begin their search online?
Buying power shift
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Benefits of Social Media
Helps increase SEO, if you have a website/blog
Can decrease marketing costs
Increase referrals
Attract buyers/sellers
Builds loyalty, influence & credibility
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Before we go any further…With Social Media,
Anything is NOT better than nothing.
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Major Social Media Platforms
Google+
Blog/Website (I recommend Wordpress)
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Additional Platforms
Email Newsletter
YouTube
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Steps to Social Media Success1. Setup
a) Create Profile Reference Sheet
b) Setup Accounts & Review Existing Accounts
c) Setup Blog/Website
d) Contact Management
e) Integrate & Automate
2. Develop a Plan
3. Content
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Profile Reference
Name: Aimee GriffithPrimary Phone:Alt Email Phone:Address:Address/Location:
Active Profiles & Links: Facebook - www.facebook.com/whaimeeLinkedIn – www.linkedin/in/aimeegriffithGoogle+ Twitter – www.twitter.com/whaimeeWordpress – www.whaimee.wordpress.comPinterest – www.pinterest.com/aimeegriffith
Elevator Statement:In 1 sentence:In 2-3 sentences:
Keywords:bardstown, real estate, home buyer, nelson county, etc…
Make sure your profiles are consistent and updated.
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Contact Management System
www.ConnectedHQ.com
Merge your contacts in one location
Suggests connections (if you are connected with someone on LinkedIn but not Facebook, it can suggest under “Apps – Missing Connections”
Export all of your contacts
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Integrate & Automate
DO
Make sure all accounts link to each other
Integrate Your Blog: Wordpress will automatically feed new posts into LinkedIn, Yahoo, Facebook & Twitter. LinkedIn also offers an app to upload your blog directly into your LinkedIn profile
Use a content management system, like HootSuite.com
Don’t
Integrate Facebook & Twitter
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HootSuite
www.hootsuite.com
Free, but recommend Pro ($5.99/month)
Also supported by iPhone, Android, Blackberry & iPad
Post on multiple social media networks from one dashboard
Schedule messages
Upload images/video, shorten links for Twitter, manager followers, save message drafts, and more!
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See it executed.
Example: http://www.rajqsar.com/
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2) Develop a Plan
For social media to work you have to work it.
Recommendation:Facebook/Google+/Twitter
Post dailyPost at different times Start w/FB & G+, then trim content for Twitter
BlogPost min. 1/monthSetup auto sharing w/LinkedInShare new posts on all social networks
Email Marketing
Email 1/monthCreate lists to customizeShare recent blog posts & links to social media
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3) Content
Consider your AudienceRead, read, read.Keep a topic list.Schedule Content (via HootSuite)Seek Engagement/SharingPromote EventsFocus on the bigger picture – don’t just sellConnect with experts
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Ideas
Ask for LinkedIn recommendations (customers, etc.)
Pin listings to Pinterest
Record & share video
Ask partners to be a “Guest Blogger”
Remember what you specialize in and share content that enhances that claim.
Try a Webinar
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Closing Thoughts
Social media is a long term investment.
Social Media is not a mega phone, it’s a conversation.
Make a plan. Give it time.
Don’t reinvent the wheel.
Social media only works if you work it.
Practice makes perfect.