Social Media for Your Career
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Transcript of Social Media for Your Career
![Page 1: Social Media for Your Career](https://reader036.fdocuments.in/reader036/viewer/2022062522/587130221a28abf0568b45d7/html5/thumbnails/1.jpg)
BEYOND LIKES: SOCIAL MEDIA FOR YOUR CAREER
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ROCKSTAR
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REFRAMEVISIBILITYENGAGEMENTCONTENT CREATIONCURIOSITY
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BUT WHY?
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“Approximately one-third of consumers are using today’s social space as a “natural habitat” for health discussions and 42% of consumers have used social media to access health-related consumer reviews (e.g. of treatments or physicians).◇ Social Media “Likes” Healthcare, PWC
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“With the positive aspects of being a social CEO routinely splashed across the business pages, social fluency will likely be on almost every board’s list of must-have leadership skills. Already, given a choice between similarly strong candidates — one with an impressive social presence, the other without – the choice is easy: boards increasingly prefer the modern leader.
-7 attributes of CEOs who get social media, Harvard Business Review
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“Social media, when used correctly, can be an executive productivity tool, a global broadcast channel, a source of consumer and competitor intel, and a PR vehicle.- Yes, even CEOs need to use social media, Fast
Company
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“Going social” has huge potential for helping women leaders elevate their own voices, add fresh thinking to important conversations, and build trusted community with an impact that makes a world of business difference.- Who narrates business? The gender disparity of
social CEOs , Huffington Post
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NETWORKINGrelationships
THOUGHT LEADERSHIPchallenging the status quo
JOB SEARCHINGopportunities
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EMBRACE YOUR POWER TOOLS
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2. What would you change in your industry?
1. What subject are you an expert on?
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BREAK IT DOWNStart small. Be curious. Experiment.
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2. DISCOVER
3. ENGAGE
4. CREATE
1. BE VISIBLE
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BE VISIBLE
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SUSANNAH FOX
Be seen.
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DISCOVER
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IT’S NOT ABOUT WHAT YOU HAD FOR BREAKFAST.
“How can this information help me?”
Industry trendsCompetitor research
Consumer insightsStrategic partnerships
Future opportunities
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ENGAGE
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APPLAUD GOOD WORK.
JOIN AND COMMENT.
CHECK IN.
LinkedIn groups, conference hashtags
Say hello to contacts old and new
Share updates and tweets from people you admire
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CREATE
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SHOW OFF YOUR EXPERTISE
Share articles with your opinion on LinkedInAdd commentary to shared tweetsAdd SlideShares or videos from your presentations to your
LinkedIn profileWrite a LinkedIn post about future trends, a
new idea you implemented or a leadership challenge you
overcameDevelop a series of LinkedIn blog posts on
what you’d to seechange in 2016
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HOW DO I MAKE TIME FOR ALL THIS?
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5 MINUTES A DAY TWITTER CHALLENGE
10 MINUTES A DAY LINKEDIN CHALLENGE
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ANY QUESTIONS?You can find me [email protected]/nicollemerrill