Boost Your Career with Social Media
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-Aakar (@aakarpost)
Social Media in Career Building
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What is Social Media?
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Before Diving into Social Media Let’s meet some
Social Media Gurus
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May I have your attention Please?
NOW
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Social Media is Fast
6:59 AM - 28 Sep 12
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Social Media is Viral
6:59 AM - 28 Sep 12
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Social Media is Powerful
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Social Media is Interactive
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Social Media is Voice
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Social Media is Identity
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Social Media is Collaborative
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Social Media is Cocktail Party
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Social Media is Addictive
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Social Media is Weak
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“Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise its not better”. – Avinash Kaushik, Digital Marketing Evangelist, Google
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F@**?
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Social Media is an Online tool...
Conversation, Sharing, Interaction...
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Social Media is an umbrella term that define the various activities that integrate technology, social interaction, and the construction of words, pictures, videos & audio.
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Flow of Information
Before Now
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Why should you care about Social Media?
You can demonstrate your expertise & authority
You can share information quickly
You can create opportunities
You can build your identity
You can become a thought leader
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Why should you care about Social Media?
Because Only Your Name/Brand Will Save You
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Opportunity vs. Competition
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Jobs Employment Career Opportunities Innovations Globalizations etc.
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Welcome to the ‘Age of Social Media,’ where anyone can build an audience, advocate brands, build relationships, effect change and make a difference.
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Are you a Brand?
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NO You are a person. BUT You can build your brand.
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A personal "brand" is simply what those things that reflect your personality to others are called. - Dennis Plucinik
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It's about being of unique value to the world and communicating it in thought, word, deed and image. - Karen Kang
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Discover AND Create
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Fake Amazon resume proves the power of personal branding - CNN
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Social Media Channels
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Profile vs. Page vs. Group
Setting up Profile, Photo, Username, Work, Education
Follow vs. Friend vs. Like Updates on Facebook
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Make connections
Follow your Interest
Private vs. Public
Tweet/Retweet
Mentions vs. DMs
Go Mobile/Apps
Follow vs. Follower
Be Specific
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Name & Photo/DP
Username/Handle
Bio, Link to website/blog
Location
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Express Yourself
Show what’re you good at?
Show Your Skills/Talent
Photo/Video/Audio/Text
Become a Leader
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YouTube Slideshare LinkedIn Pinterest
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Process
Monitor
Engage
Influence
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Strategy
Be Active
Be Interesting
Be Humble
Be Honest
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Measurement
Social Media Activity Brand Impact
Fans Followers
Likes Shares
ReTweets Comments Embeds
RSS Feeds
Trust/Reputation Awareness/Buzz
Engagement Thought Leader Word of Mouth
Identity
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Examples?
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1 Billion+ Views on YouTube
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Social Media for Change
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Content is King
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Practice makes you perfect.
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Crédits: theaterplusplus.com | office.microsoft.com | webrandit.co.uk | presentationadvisors.com | theaterplusplus.com | simplify360.com | guyoz.com | timesunion.com | yolasite.com | thundafunda.com | hopsandgrain.com | toothpastefordinner.com | agent-x.com.au | edweek.org | citycare.org.sg
Aakar Anil Internet Marketing Specialist, CloudFactory Social Media Enthusiast & Blogger Twitter: @aakarpost Facebook: fb.com/aakarpost Blog: aakarpost.com | aakar.me
On your mark Get set
Go!